AEC Sales Presentations Need Outstanding Communication, Not Golf Balls

aec business development aec leaders business communication business deals business golfing business storytelling communication training construction marketing selling strategies women in construction women leaders Apr 12, 2023

Business development and sales tip for A/E/C leaders:

⛳Golf lessons don't replace communication training.

I talked recently with Jeff Sample, a new friend and entrepreneur. We chatted about leadership and mindset.

Sure, business deals happen on golf courses.

Jeff told me about an AEC firm paying for engineers' golf lessons.

No. No. No.

🏗️Successful Seller Doer meetings demand clear, relatable presentations peppered with storytelling. 💰💰

No golf balls or lessons necessary.

Prospects expect you to connect the dots and differentiate your firm from others.

Architects, engineers, and construction pros don't learn this on the back 9. 👈