Too Many Businesses Are Missing Media Interviews Because of This
If you think your inbox is overflowing with junk messages and stuff you don’t care about, what if it were 100x worse?
This is what reporters are trying to manage.
Every. single. day. π
Plus, their jobs are all about tight deadlines, breaking news, crabby bosses, and low pay.
It's nothing new.
Before technology, reporters were drained by irrelevant faxes and phone calls. β
Pointless pitches that aren't clearly valuable to their audiences.
Maybe you're wondering why you get crickets when emailing a 3-page self-serving story idea about your book???
You know, the one with 6 attachments, 27 links, and 14 questions. π
Reporters need to see something interesting that jumps off the screen.
So how do you grab the attention (and trust) of the media so that you land a coveted interview?
{BECOME A MEDIA MAGNET WITH FREE PUBLICITY. GET THE FREE GUIDE HERE}
When you know why your story is relevant to a reporter and their audience, there's a shift.
You have to know what is newsworthy.
Look, I pored through thousands of pitches during my 10 years in radio newsrooms on the East Coast.
I was the gatekeeper to my audience.
And here's an example of what rattles reporters.
A coaching client, Joanne, teaches professional sales and cold-calling. (yes, it’s still a thing!)
She was FLOORED when I explained her “wonderful” news story wasn’t relevant to reporters.
You see, Joanne knows sales and business inside out. β
But, she didn’t know much about the news business. (mic drop)
Still, there was good news for Joanne.
All she needed was a fresh set of eyes on her content. We quickly uncovered a few relevant and interesting hooks.
And not one was self-serving to sell her new book.
Joanne didn’t know how to “hook” the media to read her pitch, and nail an interview.
π₯She lost them in the subject line.
In our first coaching call, we had an easy conversation about Joanne's journey and passion.
Within 30 minutes, we massaged her pitch and created an exciting hook.
She loved it. Within days, reporters (and podcasters) were answering Joanne's emails! π
And it all went down during the busy holiday season. π Such a nice gift.
Joanne didn't spend a dime on advertising. And she got lots of free publicity that mentioned her book. π―The holiday season is prime time for businesses to land media interviews.
If you're thinking about publicity without paid ads, this is an easy way for you to get the visibility and credibility you want. And you can do it before the end of 2022. The Media Magnet guide breaks things down for you. Grab the free guide here.
