It's Curiosity that Converts Prospects

We create content.

We build funnels.

We set up systems.

We write marketing and business plans.

But do you know how to create curiosity and become known?

Curiosity is a soft skill that most people miss.

Exceptional communicators and sales pros don’t focus on stuffy scripts.

No one needs more jargon.

We crave intrigue and desire.

Gary Vaynerchuk agrees.  

When you post something that grabs (and keeps) someone's attention, you've intrigued them.

They want to know more.

You get them:

🔥Thinking (not confused)

🔥Feeling

🔥Reacting

🔥Involved

Curiosity moves conversations forward.

You planted the seed.

They look at your website or Insta profile.

Maybe they subscribe to your newsletter.

You get points if they share your post.

You create a buzz around you and your brand.

This happens when you make people curious.

It rarely happens when you ask "open-ended questions” and grovel hoping you'll close a prospect.

For f**k's sake.

I approach every conversation—sales or otherwise—with a childlike curiosity.

See it as a simple and friendly conversation that unfolds naturally.

Ask curious and meaningful questions that fuel the convo.

Look, no one sets out to be boring.

Don’t worry about creating a new sales script or post with top keywords. I want to puke just thinking about it.

Focus on how to make people curious.

Then add the keywords.

The contracts and opportunities will follow.