Do You Know Enough About the Prospects You're Pursuing?

The phone call was from a 215-Philly area code.

Assuming it was my cousin, Marc, I picked up the phone. 📳

To my surprise, the caller was a woman who knew my first name. 

She asked to speak with the director of technology for my firm.🙃

As an entrepreneur for 24 years, my firm has an agile team of freelancers and part-timers. 

Interestingly, the technology department is my husband. 

He's an IT project manager working in the next room in our home. 🏠

The key takeaway from this encounter is the importance of thorough research before shortlisted interviews and networking events.

🎯Look online for insights about people you'll be interacting with so you know their values, projects, and interests. 🎯

You'll gain valuable information and have more meaningful and memorable conversations. 

This level of preparation not only establishes trust and respect. It also fosters genuine connections with decision-makers. 

🎆Know your audience ahead of time. 

This is how competitive A/E/C firms win pursuits.📈