How to Open a Remarkable A/E/C Business Development Presentation

The best seller-doer teams in AEC use this presentation technique to win more bids.

They don't bury the lede.

The first few words out of your mouth or on paper must be the gem that resonates deeply with your prospect.

When you bury the lede, your main point is the needle in the haystack.😵💫

Prospects will quickly lose interest as you painfully try to articulate your message.

Every single trained news reporter and journalist lives and dies by "don't bury the lede." (Radio news reporter nerd here) 

Think about it. 

👉If the headline of a story doesn't grab your attention, you're onto something else. 

The same is true of an email subject line. 

Ask yourself and your team: What is THE most important reason we are in this meeting? 

♦️Speak to that, and you'll be unstoppable.♦️

Exceptional teams don't miss the mark or bury the lede. 

They are confident and competent communicators.

Decision-makers who look frustrated and distracted are confused. 

You haven't connected the dots in a logical, seamless way. 🆘

If you expect prospective clients to make sense of your words and data, it won't happen. 

Getting real here: That's your job.😮

🎊Effective BD marketers apply critical thinking, structured writing, and impactful deliveries in presentations. 🎊

They're willing to learn because they know clear communication grows profits.

A/E/C leaders slow to adapt to new strategies lose credibility, trust, and projects. Never mind the hundreds of hours staff has wasted on a failed bid proposal.⏲️

🎯When you open on-point, you'll be engaging and compelling. 

And busy with new projects.😂

If you want to learn these higher-level strategies, drop me a note.