Successful AEC Pursuits are Like TV Legend Phil Donahue

The pioneer of daytime TV talk shows, Phil Donahue, passed away yesterday. 

His syndicated show ended in 1996, after 26 years on-the-air. 🏆

There are many skills AEC business development marketers can learn from this legendary communicator. 

Donahue knew how to listen for the minutiae that others miss.

Attention to detail is crucial in our industry as you communicate an understanding of client needs and provide custom solutions.

Is there room to improve your teams' interview prep and presentations?

How do we develop a natural curiosity and understand people?

✅Learn how to ask quality questions and be more engaging.

How can we allow others to share their opinions while subtly driving conversations?

You've got to think on your feet and know how and when to pivot. 🔥

Another lesson from Donahue is how to invite differing opinions in a polite and welcoming way.

You foster open communication and encourage diverse perspectives.

Being open-minded and open-hearted are invaluable traits for AEC business development.🎯

How to balance a panel of guests (for A/E/C, its stakeholders, and RFP teams). AND a live audience wanting to ask questions and express their insights.

Are your teams discussing crucial topics that others often avoid?

Go there.😮

Donahue's program was the first on daytime TV with debates on abortion, women's rights, drugs, and politics.📺

👉Let's talk about differentiation. You want to stand out from competitors.

You may remember Donahue sprinting through the studio with his microphone so guests could join the conversation.

He had a unique style that no one could steal. 🎆

Donahue was also good at laughing at himself and being perfectly imperfect.

Let's connect the dots.

📈These communication techniques and skills apply to your shortlisted meetings and pursuits.

Be like Phil.❤️