Susan Young's
Amplify Blog

 

 

 

Refining Your Communication Just Got Way Easy

Strengthening your communication skills doesn't have to be complicated or time-consuming.

In the chaotic world of A/E/C, on-demand learning helps you combat burnout and stress.

That's why we've opened our curated Communication Vault to the public!

 

Now you can access the timeless tips, processes, and strategies I share in my Amplify programs whenever you need support and tools.

The key to the Communication Vault is here!

 So if you're wanting to:

Enhance your body language in shortlisted meetings

Improve small talk when networking

Be seen as a trusted subject matter expert...

…the Communication Vault has all the tools you need to be engaging and self-assured.

We're always adding fresh content, too: short video clips, webinars, worksheets, and guides to uplevel your communication and boost your confidence.

Check out the Communication Vault here!

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How to Become a Confident Public Speaker

There's a rampant fear of public speaking in A/E/C. 

Here's the real cold hard truth about this. 

You say you're afraid or nervous about speaking up. 

But, it's not the talking part that brings anxiety. 

The underlying issue is you don't trust yourself. 

You say you don't feel confident even though you know the material inside and out. 

It's about facing your truth about the deeper issue of self-doubt and trust.

I see it every day with coaching clients and in my group programs. 

A/E/C pros who are willing to commit to becoming better communicators quickly lose their fear of public speaking. 

They actually enjoy engaging with others (and generating business.) 

It's an inside job. 

Transform your negative self-talk first to gain confidence and begin to trust yourself at a deep core level. 

Your self-inflicted fear of public speaking will subside. 

Then, you'll grow connections, opportunities, and profits.

Reach out if you're ready to...

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How to Overcome Self-Doubt When You Don't Have All the Answers

 

If you''ve been in a shortlisted interview and don't have the answer to a question, don't beat yourself up. 

Watch the 1-minute video above and quit the negative self-talk so you can truly shine!

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Improving Productivity and Communication in Meetings

Understanding brain science gives you a competitive advantage in internal meetings and shortlisted interviews.

A/E/C pros are left-brain analytical thinkers who thrive on processes. 

Incorporating right-brain emotional thinking can enhance engagement and simplify tasks.

In a new workshop I delivered for the Society for Marketing Professional Services, SMPS, we covered Neurolinguistic Programming (NLP). 

Seasoned leaders discovered how this business and communications methodology can save time and valuable resources.

Also, implementing these strategies can help reduce frustration levels within internal teams.

Unnecessary and unorganized meetings are among the top complaints in our group coaching and training.

Here are five crucial takeaways for improving meetings and communication:

  1. Share the agenda in advance.
  2. Follow your allotted schedule and respect other people's time. A 30-minute meeting that spirals into 90 minutes can be infuriating.
  3. Invite...
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Do You Know Enough About the Prospects You're Pursuing?

The phone call was from a 215-Philly area code.

Assuming it was my cousin, Marc, I picked up the phone.

To my surprise, the caller was a woman who knew my first name. 

She asked to speak with the director of technology for my firm.

As an entrepreneur for 24 years, my firm has an agile team of freelancers and part-timers. 

Interestingly, the technology department is my husband. 

He's an IT project manager working in the next room in our home.

The key takeaway from this encounter is the importance of thorough research before shortlisted interviews and networking events.

Look online for insights about people you'll be interacting with so you know their values, projects, and interests.

You'll gain valuable information and have more meaningful and memorable conversations. 

This level of preparation not only establishes trust and respect. It also fosters genuine connections with decision-makers. 

Know your audience ahead of time. 

...
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Adding Curiosity to Your Communications Toolbox

 

We are celebrating A/E/C pros who know how to use curiosity in communication and sales.

I met Sydney Unnerstall recently. She's an emerging leader and marketing coordinator at Vessel Architecture in St. Louis.

After my communications presentation at an SMPS regional conference, Sydney jumped at the chance to transform business conversations by being curious.

"I have started asking more relevant questions and hiding less since I attended Susan's program at the SMPS conference," she said.

"These go hand-in-hand with feeling more confident as I gain experience in meetings and with clients."

You get quality information when you ask quality questions (and listen deeply).

Sydney adds a couple of more quick gems in this 30-second video.

Take a look above.  

And reach out if your emerging leaders want to be more effective communicators. Our "Amplify for Emerging Leaders" online group coaching program is now available. Details are here!

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4 Essentials to Sharing an Impactful Business Story in A/E/C

 

Stories connect us as human beings.

A/E/C leaders know the value of relationships and connections that build business.

Why do so few of you use the power of storytelling in business development presentations?

Most people are uncertain about what story to share and how to make it relevant to prospects. 

The key is in this 40-second clip (above) from a podcast interview with Evan Troxel, NCARB.

 

The full video episode is here.

Click here to access the audio file.

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How Engineers Re-Invent Themselves as Confident Communicators

Welcome to the Future.

That's the theme of National Engineer's Week. It's a 73-year-old observance that's especially relevant to you today.

The National Society of Professional Engineers' goal is for a diverse, well-educated future workforce.

Why does this feel like a lofty milestone for a highly proficient and technical workforce?

Because at the core of the mission is your weakness.

Interpersonal communication.

Becoming an effective communicator demands more than an ongoing commitment to learn. 

It's about your willingness to evolve.

With this year's futuristic theme, engineering firms must get back to basics. 

Engineering programs need to teach the importance of how human connections ignite successful careers. 

Developing confidence, public speaking, and business networking skills are not one-off classes. 

They are different from credentialing programs.

Interpersonal communication in engineering doesn't involve pushing papers or file management.

It's...

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How to Be More Engaging with Easy-to-Understand Data

Communication Tip: In Business Development presentations, help prospects grasp data.

For example, use round numbers.

If your engineering research shows 4.23 lumens, say "just over 4 lumens." 

Of course, you have the exact information. 

Still, people appreciate simplicity so they can easily digest numbers.

Round up or down as necessary so you don't confuse your prospects and audience.

Clarity is a beautiful thing.

Expending mental energy is a distraction. 

Keep their attention and break the specifics down when asked. 

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Competitors Have Solutions to Your AEC Communication Woes

Pulling together resources from different A/E/C offices and people was the theme of a CEO Roundtable I led yesterday. 

Each of the six attendees came in cold.

They didn't know who else was participating. Several are competitors.

They warmed up quickly.

I facilitated the free communication session for one reason.

There are pressing communication and leadership issues impacting the entire industry.

Leaders opened their hearts and minds to their peers about:

  • Mentoring staff AND getting work done
  • Attracting and retaining younger talent for the firms' future
  • Communicating effectively to build a positive culture
  • Teaching tech staff engaging ways to share processes in interviews

Each person brought a single question or challenge to pose to the group.

And each one was eager to be a resource. 

Creative solutions, success tips, and outside support brought fulfillment, individually and collectively.

Today, I celebrate these fearless architects,...

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