Susan Young's
Amplify Blog

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Solving a Common Communications Conundrum

Consider this if you struggle to introduce yourself, believing you don't need to prepare a 30-second elevator pitch.

āž”ļøWould YOU hire YOU?

šŸ˜§Rambling.

šŸ˜§Winging it.

šŸ˜§Self-serving.

šŸ˜§Confusing.

šŸ˜§Missing the mark.

šŸ˜§Clueless about prospects' needs and desires.

Here's the solution so that your networking generates new business.

šŸŽÆHarness the power of your words.šŸŽÆ

Be intentional with how you articulate your value.

Every word wields power.šŸ§Ø

When you write your introduction and OWN it, people pay attention.

On we go.

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Introduce Yourself Without Talking About Processes

A/E/C = Processes.

Networking and business growthĀ = People.

Then processes.

First, you metaphorically nudge the door open.

Focus your 30-second elevator pitch on the other person.

Processes take more than 30 seconds and are cumbersome.

Your job in business development and shortlisted meetings is to avoid cumbersome.

Instead, pique people's curiosity. There's no need to be a walkingĀ bid package.

Nudge the door open.

šŸŽ†Be interesting so they are interested. šŸŽ†

When a prospect invites you to a meeting or coffee, ease into the process. But only if asked.

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The Only Place To Be In Business Is In Your Prospects Head

The best place to be in business is in someone else's head.

Donā€™t tell prospects everything you do. Introductions are often like that.

A verbal vomit.

Share theĀ rightĀ things.

Tell them the right things in an order that makes sense to where they aspire to be.

Our brains need info that flows logically and seamlessly. šŸ™Œ

Your prospect wants to quickly understand in an easy and clear way what your expertise means to them.

How is your business going toĀ help THEM?

Your introduction and message aren't about you. (Helloooo!)

Oh, people may look interested. šŸ‘€

Don't be fooled. Your process and credentials only matter when someone asks about them.

That's because people care about themselves. They want to know how you can make their life easier.

Until then, they don't give a ratā€™s ass about how you work your magic.

The tricky communication part is that no one tells you this! šŸ¤¦ā™€ļø

People want to be polite (most of the time).

But I know that in business, the best place you can be is in ...

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The Only Way to Get the Bold Transformation You're Dreaming Of

Your comfort zone is the most uncomfortable place to be.
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Itā€™s a space with a (BS) story that keeps you from making the impact you dream of.
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Itā€™s nearly impossible to have an impact on the outside world when self-doubt is affecting (impacting) your internal world. Your thinking.
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Within our comfort zones lies "comfort zone stories." They keep us stuck and frustrated.
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They are indeedā€¦lies. šŸ‘€
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Comfort zone stories are mental and emotional tugs of war.
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They yank and pull at our self-esteem every day.
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You know, the stuff no one wants to talk about but everyone experiencesā€¦šŸ¤¦ā€ā™€ļø
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Comfort zone stories keep you fromā€¦
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āœ” Cleaning up your messaging
āœ” Showing up in a big bold way
āœ” Sharing your story and changing someoneā€™s life
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A longtime private coaching client, Ardith, knew she had to burn the book on her ol
...
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You Have Ideas ā€“ but You Believe You Have 'No Idea Where to Start'

Entrepreneurs are rarely short on ideas.Ā 

And then we tell ourselves:Ā I have no idea where to start.Ā Ā šŸ˜¢

Let's ban the phrase, I have no idea where to start.Ā 

Itā€™s a familiar and comfortable narrative that has youĀ brainwashedĀ into believing you're stuck.

Iā€™m calling you out on this BS because your internal story is blocking your business growth.šŸ’°Ā 

You insist you're clueless and instead focus on external messaging like ad copy, SEO, and email automation.

Here's the thing.Ā 

šŸŽ‡Your internal messaging is more important than anything else.

Because marketing rarely works when your internal story keeps hammering that you have no idea what to do.

Our words create our worlds. šŸŒŽ

Ā And ourĀ communication is ā€œan inside jobā€Ā that no SEO guru can tweak.Ā 

When you start with Step 1 and commit to cleaning up your internal story, you'll have:Ā 

Ā šŸŽÆQualified leads and decision-makers joining your list and community.Ā 

Ā šŸŽÆPeople who love engaging and sharing your content, so you have more visibility...

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Your Messaging and Lead Gen Are Still Off Because You're Missing This Key Communication Piece

What do Donald Millerā€™s StoryBrand book, Toastmasters, and Dale Carnegie have in common?
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Theyā€™ve pretty much missed the boat. šŸ‘€
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You may have read StoryBrand. I loved itā€”and even interviewed Donald Miller in person in 2018.Ā 
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Toastmasters helped improve my public speaking in 2002. Big fan.
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Dale Carnegieā€™s How to Win Friends and Influence People was the first self-development book I read. Timeless.
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Like me, you've probably invested in top coaches, books, and programs, too.
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For some reason, though, your lead gen is still lousy, and your copy doesn't convert.
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šŸŽÆThe crucial prerequisite that's missing ...is YOU!šŸŽÆ
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All the strategy in the world is useless if you are (silently) doubting yourself.
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šŸ‘€You see, our communication is an ā€œinside job.ā€
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To reach new levels of success, youā€™ve got to notice AND do something to stop...
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ā€¢ Your internal story loop thatā€™s laced with negative self-talk.
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ā€¢ The harsh and
...
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My Client Was Full of It, and You Probably Are, Too

Humans are born with only 2 fears: the fear of falling and the fear of loud noises.

Science proves it.

Everything else youā€™re afraid of was learned, most likely in your childhood (0-7 years old)

And we carry these fearsā€”and the stories behind themā€”with usā€¦for years.

ā€¢ You talk about being afraid of heights.

ā€¢ You talk about being afraid of dogs, spiders, or snakes.

ā€¢ You talk about your fear of public speaking. Then, you give momentum to your (learned) story by talking about the presentation you messed upā€¦in 2012.

Our words create our worlds. šŸŒŽ

And they usually keep us from growing ourselves and our businesses.

So, what are you afraid of, aside from maybe falling and loud noises?

My client, Don, was reflecting with me about how transformative this fear lesson has been for him.

Donā€™s a super smart techie.

He was studying computer languages long before the rest of us found the Internet.

His programs have been used by the Pentagon and White House; so cool! āš”

But until a few ...

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Getting Prospects to Believe You

I talk A LOT about how to introduce yourself so you are seen and heard --and grow your business.Ā Ā 

I am obsessed with my work not because people walk away with a concise introduction.Ā 

Something is hiding deep beneath the words. And it has become my mission.Ā Ā 

Itā€™s the real reason I do what I do. It has taken me a lifetimeā€”59 years and torrents of tearsā€”to understand my fixation on other people's stories.

It began when I was four years old. I didn't speak.

My parents thought I was deaf, but the doctor told them I was fine.

He said I didn't talk because I communicated in a way that didn't require words. When I was hungry, Iā€™d bang on the refrigerator.

No words or voice were necessary.Ā Ā 

So, what does a little girl who did not speak until age 4 do with her life?Ā 

I went to college and majored in mass communications.šŸ˜Ž Go figure.Ā 

I quickly found the campus radio station, a place filled with microphones and speakers that amplify voices.Ā 

After graduation, I started my career as ...

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The #1 Issue that Keeps Slowing Your Business Growth

I want to get in front of people who can hire me; I want to grow my business!Ā 

Thatā€™s what Iā€™ve been hearing these past few weeks on social media and from my own client calls.Ā 

Look, social media gives each of us access to the masses.

So, itā€™s not hard to get in front of peopleā€”even the right people who are your dream clients.Ā 

Still, thereā€™s a challenge that most entrepreneurs and coaches donā€™t recognize.

šŸŽ¤Itā€™s this: What do youĀ SAYĀ when you get in front of your peeps? šŸŽ¤

If youā€™re like most of my clients, when we first start working together, they say the same thing.

šŸ‘€Youā€™re not aloneā€¦

  • Maria thought her problem was only having a few small clients (and struggling to make money). Then she realized she needed the confidence to talk about herself in a big, bold way.
  • Chris thought he wasnā€™t closing enough sales. Then he realized he didnā€™t feel worthy enough to speak up.Ā 
  • Heidi knew she was doing something wrong. She got crickets when trying to engage potential clients and repor
  • ...
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How Clients Use My Story Strategies to Shine in Media Interviews ā€” and Sales Calls

 

My coaching client, attorney and DEI advocate Diana Patton, beautifully used the ā€˜bridge and guideā€™ technique I teach for messaging and introductions.

She seized the opportunity to self-promote during a recent morning TV interview.

The original topic for Dianaā€™s segment was health and wellness.

So, how was Diana able to blend and weave in her angle about the advocacy and diversity work she does?

Itā€™s all about paying deep attention in media interviews...and sales conversations.šŸ‘€

I teach you how to listen closely and think on your feet so that you know precisely where and how to weave in your sound bites, control your message, and self-promote with confidence.

šŸ˜ Conversations will flow naturally and easily while you stay on point.

Take a look.

And if you want to talk strategy around your story and how to share it with dream clients, apply now for a free Story Power Session.

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