Communicating in a silo is like being trapped inside a bank vault.
There are thick walls, and even when you scream your loudest, no one hears you.
Architects, engineers, and construction leaders know plenty about building design and (thick) walls on job sites.
With communication, let's demolish the invisible walls in AEC firms.
These silos and the "stay in your lane" mentality derail business development and collaboration.
Project managers, commissioning engineers, schedulers, and estimators innovate on job sites.
Teams can — and must — understand how their creativity and confidence apply in shortlisted meetings.
Silos stifle creativity, communication, and profitability.
"You can give people tools and resources, but the most important thing you must do is change their mindset," says Claus Jensen. He's the chief innovation officer at Teladoc Health.
Yep, it's the virtual telehealth company.
Many leaders in A/E/C are...
A/E/C = Processes.
Networking and business growth = People.
Then processes.
First, you metaphorically nudge the door open.
Focus your 30-second elevator pitch on the other person.
Processes take more than 30 seconds and are cumbersome.
Your job in business development and shortlisted meetings is to avoid cumbersome.
Instead, pique people's curiosity. There's no need to be a walking bid package.
Nudge the door open.
Be interesting so they are interested.
When a prospect invites you to a meeting or coffee, ease into the process. But only if asked.
When do you feel the most confident?
When you know in your heart you've prepared and are ready.
You FEEL self-assured and skilled at what you do.
You trust yourself at a deep core level.
Forget the business adage that feelings don't belong in the office.
You have to consider how you physically feel when you think about:
With physical tightness, anxiety, or a headache, you're not ready.
You can't be confident and win bids when you don't feel secure and strong.
Architects, engineers, and construction pros win bid packages by preparing their data.
And their mindsets.
Forget the kitchen sink.
Prospects want essential and compelling data.
And a story to make the (dry) data come alive.
You prepare with your Business Development team DAYS ahead of your shortlisted interview. Maybe even a week (gasp!)
Scrambling to prepare hours before your meeting won't work well.
There's too much on the line.
And you never, ever "wing" any part of your A/E/C presentation.
Strong communicators give themselves the space and grace necessary to succeed.
Soft skills can be hard to learn, especially if you're analytical and logical. These left-brain thinkers have careers in science, math, and the trades.
Many work in architecture, engineering, and construction.
A lack of communication and people skills translates into lost revenue and relationships.
This week, I was featured on Forbes.com. The article covers leadership and the three essential soft skills for business growth.
Storytelling is one of the communication tactics I talk about.
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