Susan Young's
Amplify Blog

How Not to Screw Up Your Credibility and Introduction

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Entrepreneurs, here is a HUGE lesson from a simple 10-second interaction between a reporter and a celebrity after last night's Emmy Awards.

Watch this video for a a priceless lesson on business growth, questions and paying attention.

You've Got to Avoid This Word When Introducing Yourself

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Hubs and I spent the end of the summer at the Jersey shore.

It's fun for us to stay at the beach instead of in San Antonio, where the August heat is incredibly unforgiving.

So, we stroll into a cute local breakfast café in Point Pleasant, New Jersey.

It's our 3rd visit to the restaurant in a week.

We’re practically "regulars." The workers recognize us.

We like them…and the fact that there are no breakfast tacos. Nope.

In Jersey, we get pork roll, egg and cheese sandwiches, and bagels with a schmear.

As we're paying the check, the woman we've seen every day behind the counter strikes up a friendly conversation.

I tell her we love the place.

I curiously ask if she's the owner.

Her response floors us.

"Oh, no, I'm just the manager," she says with downcast eyes and a slight chuckle.

Hubs and I quickly glare at one another.

At the same time, we say:...

How I Made $18,000 on Clubhouse — and How You Can, Too

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Smitten.

It’s a word I use when I talk about my husband.

And Clubhouse.

I joined Clubhouse in January. I quickly fell in love with it. It’s audio-only so it’s perfectly in line with my style.

Maybe it’s because it’s easy—no on-camera video or long written posts.

Anyway, when I speak on Clubhouse, my delivery, style, and vibe attract people.

Many listen. Some hire me.

That’s right. I’ve generated

$18,000

in revenue from Clubhouse, and you can, too.

Simply by knowing how to talk about yourself in a concise, helpful, and personable way so people want to connect with you.

Here's the secret:

You don’t have to share all the details of your life and career. You just have to share the right ones at the right moment.

After finding my way around Clubhouse in those first few weeks, I quickly learned how to share my knowledge,...

Stop Ruining Your Introduction

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Mesmerizing.

When I heard it, I was absolutely floored.

It’s a word people don’t just throw around…like awesome. Or cool.

A client who had just finished the last round of Story Magnets confided in me on our final private coaching call that she finds me mesmerizing.

Others in the group had lots of accolades…and, more important…fast results with their new 30-second story and the longer version of their story.

{LEARN THE STORY MAGNETS PROCESS SO THAT YOU HAVE MORE CLARITY, CONFIDENCE + CLIENTS. CLASS STARTS JAN. 4. CLICK HERE FOR JUICY DETAILS}

But mesmerizing?

OK, I'll admit, I was ringing the bell over here!

And I have to tell you, I couldn’t believe she was talking about me.

I reflected back on our 5 weeks together in Story Magnets and thought:

All I was doing was “my job.”

And in doing my job and “just being me,”...

Do This and You'll Quickly Grow Your Business

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Stories around the holiday season run rampant.

From family and generational tales to Biblical passages, stories bring us together as human beings.

It is the words within the stories that wield true power.

{UNTANGLE YOUR WORDS WITH A CRYSTAL-CLEAR STORY SO YOU CAN ATTRACT YOUR IDEAL CLIENTS. SAVE YOUR SEAT FOR STORY MAGNETS- NEW CLASS STARTS JAN 4. CLICK HERE FOR DEETS!}

Words move us deeply.

We listen, watch and read with wonderment, curiosity and emotion. Well-written and well-told stories have the power to move us to laughter...and to tears.

One thing I’ve noticed in business as “Life’s Little Observer” (being a people-watcher and listening with a keen ear as a news reporter) is this...

The highest paid people in the room are exceptional storytellers.

Believe me, I have interviewed everyone from homeless people to presidents. During my 35-year career, I have seen it all!

My point for everyday business pros like you is this:

Nail...

How to Easily Write 4 Versions of Your Bio that Pop

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Do you feel like you can write or talk about anything and everything, except for your own experience and journey?

You’re not alone.

You may feel like you need to cram your whole life story into one sentence. Other times you need to hand over a novel.

Writing a professional bio can be challenging because these days, one size does not fit all.

Take the time to prep these four variations of your bio so that you're prepared and confident anytime, anywhere.

Full Bio

Start big! Write (or update) your professional bio similar to a LinkedIn profile. Think 300 words or so.

Write in first person
Balance professional with personality
Focus on results; not tasks
Use short punchy sentences
Include keywords for SEO but don’t force them

Use the full bio as a baseline for the next few.

Short Paragraphs for Speaking Engagements + Interviews

You’ll probably find yourself using this one most often. I recommend pulling 8-10 short sentences from your full bio. They don’t...

How to Captivate Prospects at Networking Events

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Got a goal to get more clients in 2020?

Want to learn how to easily captivate prospects when networking?

I’m launching a new online course on how to create a clear and simple introduction when meeting new people at networking events.

This is perfect if you’re frustrated with your 30-second introduction and want to know the right words to use, and how to confidently explain yourself so folks will listen and want to hire—and refer you.

I'm looking to beta test the material in exchange for feedback and testimonials. The course value is $597! No charge for you!

Here are some things we MAY cover:

• Connecting to the audience (knowing exactly what people want from you & tailoring your message)

• Simplifying your introduction so it’s crystal-clear—and intriguing

• Tapping testimonials for sharing jaw-dropping praise and results from your happy clients

•...

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Story Magnets:
How to Talk About Your Business So Dream Clients Buy From You

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Susan Young's Amplify Blog

How Not to Screw Up Your Credibility and Introduction

You've Got to Avoid This Word When Introducing Yourself

How I Made $18,000 on Clubhouse — and How You Can, Too

Stop Ruining Your Introduction

Do This and You'll Quickly Grow Your Business

How to Easily Write 4 Versions of Your Bio that Pop

How to Captivate Prospects at Networking Events

Story Magnets: How to Talk About Your Business So Dream Clients Buy From You

Susan Young's
Amplify Blog

Story Magnets:
How to Talk About Your Business So Dream Clients Buy From You