Susan Young's
Amplify Blog

 

 

 

How Our Internal Stories Slow Sales

I am LOVING my amazing client who brought in more money in Q4 of 2021 than all 3 previous quarters combined! 

Yep, John Woods beat a big competitor in the employee health benefits field.

The contract was worth $61,000.

 Here's the kicker: John had his best year—during the Pandemic! (Most of my other clients have as well )

 How did this banner year happen when John's marketing was inconsistent and paid ads didn't convert?  

 John says the results **finally** showed up…WHEN HE SHOWED UP, for himself. He made a commitment to private coaching with me. 

 And I immediately nailed John's real issue.

 It had ZILCH to do with marketing. 

 John had to clear out the blocks around his internal story and self-worth.

 John had never heard this from other coaches or consultants. 

He had to love his story --and himself--so decision-makers could appreciate his value and approach--and hire him. 

  Bottom line: If...

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The #1 Issue that Keeps Slowing Your Business Growth

I want to get in front of people who can hire me; I want to grow my business! 

That’s what I’ve been hearing these past few weeks on social media and from my own client calls. 

Look, social media gives each of us access to the masses.

So, it’s not hard to get in front of people—even the right people who are your dream clients. 

Still, there’s a challenge that most entrepreneurs and coaches don’t recognize.

It’s this: What do you SAY when you get in front of your peeps?

If you’re like most of my clients, when we first start working together, they say the same thing.

You’re not alone…

  • Maria thought her problem was only having a few small clients (and struggling to make money). Then she realized she needed the confidence to talk about herself in a big, bold way.
  • Chris thought he wasn’t closing enough sales. Then he realized he didn’t feel worthy enough to speak up. 
  • Heidi knew she...
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You Don't Need a Good Sales Pitch to Land Big Clients. You Just Need This.

Celebrating my INCREDIBLE client John Woods who is adding $250,000 in new business over the next 12 months (a 400% ROI) during the Pandemic while using my Story Funnel System!

And that’s only for part of his business!

{EXPERIENCED ENTREPRENEURS + COACHES: BECOME THE  LEADER IN YOUR NICHE SO THAT YOU HAVE MORE RESPECT, CLIENTS, + IMPACT! FREE LIVE MASTERCLASS - JAN. 20. CLICK TO SAVE YOUR SEAT!}

John and I met when I was the keynote speaker at a Mastermind coaching program he was in.

Even though my presentation was online, John and I were able to connect quickly.

Yes, he was already enrolled in a high-level and high-priced business coaching program.

Still, something was missing around his message and mindset that kept him from reaching his true potential as an entrepreneur.

When the virus hit 18 months ago, John knew it was finally time to clean up his messaging and communication so he could speak confidently with corporate CFOs and close more clients.

...
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How Clients Use My Story Strategies to Shine in Media Interviews — and Sales Calls

 

My coaching client, attorney and DEI advocate Diana Patton, beautifully used the ‘bridge and guide’ technique I teach for messaging and introductions.

She seized the opportunity to self-promote during a recent morning TV interview.

The original topic for Diana’s segment was health and wellness.

So, how was Diana able to blend and weave in her angle about the advocacy and diversity work she does?

It’s all about paying deep attention in media interviews...and sales conversations.

I teach you how to listen closely and think on your feet so that you know precisely where and how to weave in your sound bites, control your message, and self-promote with confidence.

Conversations will flow naturally and easily while you stay on point.

Take a look.

And if you want to talk strategy around your story and how to share it with dream clients, apply now for a free Story Power Session.

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How I Made $18,000 on Clubhouse — and How You Can, Too

Smitten.
 
It’s a word I use when I talk about my husband.
 
And Clubhouse.
 
I joined Clubhouse in January. I quickly fell in love with it. It’s audio-only so it’s perfectly in line with my style.
 
Maybe it’s because it’s easy—no on-camera video or long written posts.
 
Anyway, when I speak on Clubhouse, my delivery, style, and vibe attract people.
Many listen. Some hire me.
 
That’s right. I’ve generated 💰 $18,000 💰in revenue from Clubhouse, and you can, too.
 
Simply by knowing how to talk about yourself in a concise, helpful, and personable way so people want to connect with you.
 
 Here's the secret:
 
You don’t have to share all the details of your life and career. You just have to share the right ones at the right moment.
 
After finding my way around Clubhouse in those first few weeks, I quickly learned how to share my knowledge,...
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Stop Ruining Your Introduction

Mesmerizing.
 
When I heard it, I was absolutely floored.
 
It’s a word people don’t just throw around…like awesome. Or cool. 
 
A client who had just finished the last round of Story Magnets confided in me on our final private coaching call that she finds me mesmerizing.
  
Others in the group had lots of accolades…and, more important…fast results with their new 30-second story and the longer version of their story.
But mesmerizing?
 
OK, I'll admit, I was ringing the bell over here!
 
And I have to tell you, I couldn’t believe she was talking about me.
 
I reflected back on our 5 weeks together in Story Magnets and thought:
All I was doing was “my job.”
 
And in doing my job and “just being me,”...
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Still Unsure About Your Messaging?

I keep hearing people talking about their coaches—business, marketing, Mastermind groups, sales…on and on. “I’m working on my online presence and SEO…” and “I’ve got accountability partners in my sales coaching…” and “I’m in a high-level group with ---"  

If you’ve been working with coaches either privately or in groups, I wanna let you in on a little secret.  

{CRAFT AN INTRODUCTION THAT CAPTIVATES AND IMPACTS--ONLINE AND IN-PERSON. GET THE 3-VIDEO MINICLASS HERE; JUST $49!} 

Actually, it's not a little secret- it's a HUGE secret that will make ALL the difference when it comes to your ability to get amazing, like-minded ideal clients excited to invest with you.

The secret is: You don’t need more Instagram posts or lead gen to grow your business and live your dream life. YOU are the message and you're likely repelling prospects and it has nothing to do with your posts OR the quality...

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10 Tips on How to Write for Today's Readers

This is taken from today's Facebook Live in my  FB group, Communication Nation. Join the group to watch the full video training. https://www.facebook.com/groups/communicationnation/

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