Susan Young's
Amplify Blog

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Your Most Valuable Piece of Content Isn't What You Think

If this wacky Pandemic has revealed one thing about entrepreneurs, itā€™s this:

Most people donā€™t feel comfortable talking about themselves online.Ā 

{RELATED: FREE MASTERCLASS: POWERFUL STORIES THAT SELL:Ā HOW TO GET STARTED SHARING YOUR STORY. MAY 24-12 PM EDT CLICK TO SAVE YOUR SEAT!}

Even those with exceptional talents and experience.Ā 

šŸ’„They shrink back from sharing their stories.Ā 

šŸ’„They say too muchā€¦or the wrong things..so prospects click somewhere else.

šŸ’„ They ā€œkind ofā€ think they have a story thatā€™s worthy of sharing.

Still, deep down inside theyā€™ve convinced themselves otherwise.Ā 

These are the common themes Iā€™ve been seeing and hearing online and with clients since last March when the health crisis hit.Ā 

Itā€™s especially rampant on Clubhouse.

People are messaging me about their deep fears around what to say when introducing themselves and how to say it.Ā 

Then I get the follow-up DM:

  • I need more clients.
  • Business is slow.
  • Sales stink.Ā Ā 

Ā And what I tell them is, ā€œ...

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How to Captivate Audiences with Heartfelt Stories

He had the stories in his heart and his head.

But David couldnā€™t get them out on paper.

No, it wasnā€™t a sales presentation or media coaching.

David was an accomplished project manager and engineer who was referred to me by a mutual business acquaintance.

He had a personal communication project that was new to me.Ā  Ā 

Look, I had ghostwritten nearly 1,000 posts, articles, bios, speeches, editorials and messages during my 35Ā  years in the news and communication industry.

But never one like this.

[Access My 3-Step Stories That Sell System Now So You Can Communicate with Clarity and Confidenceā€¦and Close More Clients. Click here! ]

David needed a Father of the Bride speech for his daughter Melissaā€™s rehearsal dinner. šŸ˜

This was big; 150 people at the dinner and 500 for the wedding the next day. David knew some of the guests intimately; the others he had never met.

People would be watching.

And judging.

It could be a tough crowd.

And Davidā€”whom I had never met in real lifeā€”admit...

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Stop Ruining Your Introduction

Mesmerizing.
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When I heard it, I was absolutely floored.
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Itā€™s a word people donā€™t just throw aroundā€¦like awesome. Or cool.Ā 
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A client who had just finished the last round of Story Magnets confided in me on our final private coaching call that she finds me mesmerizing.šŸ˜
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Others in the group had lots of accoladesā€¦and, more importantā€¦fast results with their new 30-second story and the longer version of their story.
But mesmerizing?
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OK, I'll admit, I was ringing the bell over here!
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And I have to tell you, I couldnā€™t believe she was talking about me.
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I reflected back on our 5 weeks together in Story Magnets and thought:
All I was doing was ā€œmy job.ā€
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And in doing my job and ā€œjust being me,ā€ the magic comes so easily and naturally.šŸ§²
And my students learn how to be themselves
...
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Still Unsure About Your Messaging?

I keep hearing people talking about their coachesā€”business, marketing, Mastermind groups, salesā€¦on and on. ā€œIā€™m working on my online presence and SEOā€¦ā€ and ā€œIā€™ve got accountability partners in my sales coachingā€¦ā€ and ā€œIā€™m in a high-level group with ---" Ā 

If youā€™ve been working with coaches either privately or in groups, I wanna let you in on a little secret. Ā 

{CRAFT AN INTRODUCTION THAT CAPTIVATES AND IMPACTS--ONLINE AND IN-PERSON. GET THE 3-VIDEO MINICLASS HERE; JUST $49!}Ā 

Actually, it's not a little secret- it's a HUGE secret that will make ALL the difference when it comes to your ability to get amazing, like-minded ideal clients excited to invest with you.

The secret is: You donā€™t need more Instagram posts or lead gen to grow your business and live your dream life. YOU are the message and you're likely repelling prospects and it has nothing to do with your posts OR the quality of your leads.Ā 

Here's the deal:

The key to PREVENTING confusing stories all together is having a ...

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How to Be a Subject Matter Expert and Grow Your Business

 

Craving more respect so you can be seen as a trusted authority in your field?Ā Ā 

You can land interviews on podcasts and in the media, and get hired to speak so you can share your knowledge and stories.

The result? You'll get in front of more prospects and close more sales.Ā 

What''s stopping you? I share the biggest obstacle and how to overcome it in this short video. (2:30 )Ā 

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Proven Ways to Boost Your Online Networking and Land New Clients

I used to say that business cards werenā€™t going out of style anytime soon. With COVID-19, we're clearly not handing them out at meetings like we were pre-pandemic.

No worries. There are still plenty of meaningful ways to network in a virtual environment. The best news ā€” no extra Zoom meetings required!

You can build a quality network to grow your business with the platforms right at your fingertips.

Consider Facebook.

These days thereā€™s a Facebook group for just about everything.

Here's the key to finding the right one to grow your business. Join the groups and chats where your ideal client spends time.Know where they are...and GO THERE.Ā  In my brilliance, I call this the "Know and Go " strategy. šŸ’„

Then, jump into discussions to connect with others who have pain points around your expertise. Build rapport and a connection...and Be the Solution. More brilliance: šŸ˜ŽThis is the B.S. strategy.Ā 

When networking online:Ā 

  • Donā€™t go in "sales-first"
  • Be genuine
  • Treat every encounter a
  • ...
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How to Captivate Prospects at Networking Events

šŸ—Got a goal to get more clients in 2020?Ā 

šŸ—Want to learn how to easily captivate prospects when networking?Ā Ā 

Iā€™m launching aĀ new online courseĀ on how to create a clear and simple introduction when meeting new people at networking events.

This is perfect if youā€™re frustrated with your 30-second introduction and want to know the right words to use, and how to confidently explain yourself so folks will listen and want to hireā€”and refer you.Ā Ā Ā Ā 

I'm looking toĀ beta test the materialĀ in exchange for feedback and testimonials. The course value is $597! No charge for you!

Here are some things we MAY cover:

Ā ā€¢ Connecting to the audience (knowing exactly what people want from you & tailoring your message)Ā 

ā€¢ Simplifying your introduction so itā€™s crystal-clearā€”and intriguing

ā€¢ Tapping testimonials for sharing jaw-dropping praise and results from your happy clients

ā€¢ Developing your voice: Owning your words so you sound genuine, not ā€œsalesyā€

ā€¢ Using body language so your message is...

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Story Magnets:
How to Talk About Your Business So Dream Clients Buy From You

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