Susan Young's
Amplify Blog

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You Have Ideas ā€“ but You Believe You Have 'No Idea Where to Start'

Entrepreneurs are rarely short on ideas.Ā 

And then we tell ourselves:Ā I have no idea where to start.Ā Ā šŸ˜¢

Let's ban the phrase, I have no idea where to start.Ā 

Itā€™s a familiar and comfortable narrative that has youĀ brainwashedĀ into believing you're stuck.

Iā€™m calling you out on this BS because your internal story is blocking your business growth.šŸ’°Ā 

You insist you're clueless and instead focus on external messaging like ad copy, SEO, and email automation.

Here's the thing.Ā 

šŸŽ‡Your internal messaging is more important than anything else.

Because marketing rarely works when your internal story keeps hammering that you have no idea what to do.

Our words create our worlds. šŸŒŽ

Ā And ourĀ communication is ā€œan inside jobā€Ā that no SEO guru can tweak.Ā 

When you start with Step 1 and commit to cleaning up your internal story, you'll have:Ā 

Ā šŸŽÆQualified leads and decision-makers joining your list and community.Ā 

Ā šŸŽÆPeople who love engaging and sharing your content, so you have more visibility...

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Your Messaging and Lead Gen Are Still Off Because You're Missing This Key Communication Piece

What do Donald Millerā€™s StoryBrand book, Toastmasters, and Dale Carnegie have in common?
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Theyā€™ve pretty much missed the boat. šŸ‘€
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You may have read StoryBrand. I loved itā€”and even interviewed Donald Miller in person in 2018.Ā 
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Toastmasters helped improve my public speaking in 2002. Big fan.
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Dale Carnegieā€™s How to Win Friends and Influence People was the first self-development book I read. Timeless.
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Like me, you've probably invested in top coaches, books, and programs, too.
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For some reason, though, your lead gen is still lousy, and your copy doesn't convert.
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šŸŽÆThe crucial prerequisite that's missing ...is YOU!šŸŽÆ
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All the strategy in the world is useless if you are (silently) doubting yourself.
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šŸ‘€You see, our communication is an ā€œinside job.ā€
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To reach new levels of success, youā€™ve got to notice AND do something to stop...
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ā€¢ Your internal story loop thatā€™s laced with negative self-talk.
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ā€¢ The harsh and
...
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My Client Was Full of It, and You Probably Are, Too

Humans are born with only 2 fears: the fear of falling and the fear of loud noises.

Science proves it.

Everything else youā€™re afraid of was learned, most likely in your childhood (0-7 years old)

And we carry these fearsā€”and the stories behind themā€”with usā€¦for years.

ā€¢ You talk about being afraid of heights.

ā€¢ You talk about being afraid of dogs, spiders, or snakes.

ā€¢ You talk about your fear of public speaking. Then, you give momentum to your (learned) story by talking about the presentation you messed upā€¦in 2012.

Our words create our worlds. šŸŒŽ

And they usually keep us from growing ourselves and our businesses.

So, what are you afraid of, aside from maybe falling and loud noises?

My client, Don, was reflecting with me about how transformative this fear lesson has been for him.

Donā€™s a super smart techie.

He was studying computer languages long before the rest of us found the Internet.

His programs have been used by the Pentagon and White House; so cool! āš”

But until a few ...

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The Thing that Scares the Crap Out of Entrepreneurs

Celebrating my private coaching client Teri and her 3 new clients!Ā Ā 

I have SO much respect for Teri because she was open to seeing things from a fresh perspective.

In our first conversation, Teri admitted she needed clients for her new consulting practice. Still she was worried about spending the money to work together.Ā Ā 

You see, being a bold entrepreneur scared the crapola out of Teri. But instead of doing nothing and staying scared, she jumped in anyway.Ā  Ā 

And within a few weeks of getting clarity around her message and online presence, Teri āœØlanded 3 new clientsāœØ for her consulting business!!Ā 

How did the shift happen?

Teri moved from limiting beliefs to bold when I said: Trust yourself. The Universe respects bold.Ā 

I KNOW this is true because I experience it as well. It can be scary to make sizable investments in ourselves and our businesses.Ā Ā 

A few months ago, I was a wreck. I was deciding whether to invest $30k in a year-long Mastermind group. Yes, you read that right...

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How Our Internal Stories Slow Sales

I am LOVING my amazing client who brought in more money in Q4 of 2021 than all 3 previous quarters combined!Ā 

Yep, John Woods beat a big competitor in the employee health benefits field.

The contract was worth $61,000.

Ā Here's the kicker: John had his best yearā€”during the Pandemic! (Most of my other clients have as well šŸ˜‚šŸ˜‚)

Ā How did this banner year happen when John's marketing was inconsistent and paid ads didn't convert?Ā Ā 

Ā John says the results **finally** showed upā€¦WHEN HE SHOWED UP, for himself. He made a commitment to private coaching with me.Ā 

Ā And I immediately nailed John's real issue.

Ā It had ZILCH to do with marketing.Ā 

Ā John had to clear out the blocks around his internal story and self-worth.

Ā John had never heard this from other coaches or consultants.Ā 

He had to love his story --and himself--so decision-makers could appreciate his value and approach--and hire him.Ā 

Ā šŸ“¢ Bottom line: If you don't love your story and believe in yourself, no one else will.

Ā Like ...

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Getting Prospects to Believe You

I talk A LOT about how to introduce yourself so you are seen and heard --and grow your business.Ā Ā 

I am obsessed with my work not because people walk away with a concise introduction.Ā 

Something is hiding deep beneath the words. And it has become my mission.Ā Ā 

Itā€™s the real reason I do what I do. It has taken me a lifetimeā€”59 years and torrents of tearsā€”to understand my fixation on other people's stories.

It began when I was four years old. I didn't speak.

My parents thought I was deaf, but the doctor told them I was fine.

He said I didn't talk because I communicated in a way that didn't require words. When I was hungry, Iā€™d bang on the refrigerator.

No words or voice were necessary.Ā Ā 

So, what does a little girl who did not speak until age 4 do with her life?Ā 

I went to college and majored in mass communications.šŸ˜Ž Go figure.Ā 

I quickly found the campus radio station, a place filled with microphones and speakers that amplify voices.Ā 

After graduation, I started my career as ...

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You Guys! I Just Got Promoted!

I am busting at the seams with excitement and pride.

I am now the CEO of my 21-year-old communications company.

On Monday, I woke up as the founder of Get in Front Communications.

By 11 AM, I stopped everything and decided to give myself a long-overdue promotion to CEO.

{RELATED: HOW TO BE THE LEADER IN YOUR NICHE IN 2022. FREE LIVE MASTERCLASS ON JAN. 20th - 8 PM EST. CLICK TO SAVE YOUR SEAT}Ā Ā 

It took years of me doing the same freakinā€™ thingā€¦over and overā€¦and expecting different results. (I knowā€¦itā€™s called madness.)

And as the hamster wheel began spinning on Monday, I made a decision. I DECIDED that this is not how a successful CEO operates day-to-day.

Iā€™m getting real here so hold onto your hats.

And please, no judgment. ā€œWe teach what we need to learn,ā€ said Jane Fonda.

You see, Iā€™ve spent the past few months searching for the ā€œrightā€ Virtual Assistant.

That's fine, but not at the same time as a launch and new group program.

Again.

Itā€™s a pattern I have flat out refus...

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You Don't Need a Good Sales Pitch to Land Big Clients. You Just Need This.

Celebrating my INCREDIBLE clientĀ John WoodsĀ who is adding $250,000 in new business over the next 12 months (a 400% ROI) during the Pandemic while using my Story Funnel System!

And thatā€™s only for part of his business!

{EXPERIENCED ENTREPRENEURS + COACHES: BECOMEĀ THEĀ Ā LEADER IN YOUR NICHE SO THAT YOU HAVE MORE RESPECT, CLIENTS, + IMPACT! FREE LIVE MASTERCLASS - JAN. 20. CLICK TO SAVE YOUR SEAT!}

John and I met when I was the keynote speaker at a Mastermind coaching program he was in.

Even though my presentation was online, John and I were able to connect quickly.

Yes, he was already enrolled in a high-level and high-priced business coaching program.

Still, something was missing around his message and mindset that kept him from reaching his true potential as an entrepreneur.

When the virus hit 18 months ago, John knew it was finally time to clean up his messaging and communication so he could speak confidently with corporate CFOs and close more clients.

John signed up for private...

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How I Made $18,000 on Clubhouse ā€” and How You Can, Too

Smitten.
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Itā€™s a word I use when I talk about my husband.
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And Clubhouse.
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I joined Clubhouse in January. I quickly fell in love with it. Itā€™s audio-only so itā€™s perfectly in line with my style.
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Maybe itā€™s because itā€™s easyā€”no on-camera video or long written posts.
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Anyway, when I speak on Clubhouse, my delivery, style, and vibe attract people.
Many listen. Some hire me.
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Thatā€™s right. Iā€™ve generated šŸ’° $18,000 šŸ’°in revenue from Clubhouse, and you can, too.
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Simply by knowing how to talk about yourself in a concise, helpful, and personable way so people want to connect with you.
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šŸ‘€Ā Here'sĀ the secret:
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You donā€™t have to share all the details of your life and career. You just have to share the right ones at the right moment.
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After finding my way around Clubhouse in those first few weeks, I quickly learned how to share my knowledge, wisdom, and experiences so it adds value and helps someone get clarity.
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...
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Your Most Valuable Piece of Content Isn't What You Think

If this wacky Pandemic has revealed one thing about entrepreneurs, itā€™s this:

Most people donā€™t feel comfortable talking about themselves online.Ā 

{RELATED: FREE MASTERCLASS: POWERFUL STORIES THAT SELL:Ā HOW TO GET STARTED SHARING YOUR STORY. MAY 24-12 PM EDT CLICK TO SAVE YOUR SEAT!}

Even those with exceptional talents and experience.Ā 

šŸ’„They shrink back from sharing their stories.Ā 

šŸ’„They say too muchā€¦or the wrong things..so prospects click somewhere else.

šŸ’„ They ā€œkind ofā€ think they have a story thatā€™s worthy of sharing.

Still, deep down inside theyā€™ve convinced themselves otherwise.Ā 

These are the common themes Iā€™ve been seeing and hearing online and with clients since last March when the health crisis hit.Ā 

Itā€™s especially rampant on Clubhouse.

People are messaging me about their deep fears around what to say when introducing themselves and how to say it.Ā 

Then I get the follow-up DM:

  • I need more clients.
  • Business is slow.
  • Sales stink.Ā Ā 

Ā And what I tell them is, ā€œ...

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