Susan Young's
Amplify Blog
Your Messaging and Lead Gen Are Still Off Because You're Missing This Key Communication Piece
The crucial prerequisite that's missing ...is YOU!You see, our communication is an “inside job.”My Client Was Full of It, and You Probably Are, Too
Humans are born with only 2 fears: the fear of falling and the fear of loud noises.
Science proves it.
Everything else you’re afraid of was learned, most likely in your childhood (0-7 years old)
And we carry these fears—and the stories behind them—with us…for years.
• You talk about being afraid of heights.
• You talk about being afraid of dogs, spiders, or snakes.
• You talk about your fear of public speaking. Then, you give momentum to your (learned) story by talking about the presentation you messed up…in 2012.
Our words create our worlds.
And they usually keep us from growing ourselves and our businesses.
So, what are you afraid of, aside from maybe falling and loud noises?
My client, Don, was reflecting with me about how transformative this fear lesson has been for him.
Don’s a super smart techie.
He was studying computer languages long before the rest of us found the Internet.
His programs have been used by the Pentagon and...
The Thing that Scares the Crap Out of Entrepreneurs
Celebrating my private coaching client Teri and her 3 new clients!
I have SO much respect for Teri because she was open to seeing things from a fresh perspective.
In our first conversation, Teri admitted she needed clients for her new consulting practice. Still she was worried about spending the money to work together.
You see, being a bold entrepreneur scared the crapola out of Teri. But instead of doing nothing and staying scared, she jumped in anyway.
And within a few weeks of getting clarity around her message and online presence, Teri landed 3 new clients for her consulting business!!
How did the shift happen?
Teri moved from limiting beliefs to bold when I said: Trust yourself. The Universe respects bold.
I KNOW this is true because I experience it as well. It can be scary to make sizable investments in ourselves and our businesses.
A few months ago, I was a wreck. I was deciding whether to invest $30k in a year-long...
How Our Internal Stories Slow Sales
I am LOVING my amazing client who brought in more money in Q4 of 2021 than all 3 previous quarters combined!
Yep, John Woods beat a big competitor in the employee health benefits field.
The contract was worth $61,000.
Here's the kicker: John had his best year—during the Pandemic! (Most of my other clients have as well )
How did this banner year happen when John's marketing was inconsistent and paid ads didn't convert?
John says the results **finally** showed up…WHEN HE SHOWED UP, for himself. He made a commitment to private coaching with me.
And I immediately nailed John's real issue.
It had ZILCH to do with marketing.
John had to clear out the blocks around his internal story and self-worth.
John had never heard this from other coaches or consultants.
He had to love his story --and himself--so decision-makers could appreciate his value and approach--and hire him.
Bottom line: If...
Getting Prospects to Believe You
I talk A LOT about how to introduce yourself so you are seen and heard --and grow your business.
I am obsessed with my work not because people walk away with a concise introduction.
Something is hiding deep beneath the words. And it has become my mission.
It’s the real reason I do what I do. It has taken me a lifetime—59 years and torrents of tears—to understand my fixation on other people's stories.
It began when I was four years old. I didn't speak.
My parents thought I was deaf, but the doctor told them I was fine.
He said I didn't talk because I communicated in a way that didn't require words. When I was hungry, I’d bang on the refrigerator.
No words or voice were necessary.
So, what does a little girl who did not speak until age 4 do with her life?
I went to college and majored in mass communications. Go figure.
I quickly found the campus radio station, a place filled with microphones and speakers...
You Guys! I Just Got Promoted!
I am busting at the seams with excitement and pride.
I am now the CEO of my 21-year-old communications company.
On Monday, I woke up as the founder of Get in Front Communications.
By 11 AM, I stopped everything and decided to give myself a long-overdue promotion to CEO.
It took years of me doing the same freakin’ thing…over and over…and expecting different results. (I know…it’s called madness.)
And as the hamster wheel began spinning on Monday, I made a decision. I DECIDED that this is not how a successful CEO operates day-to-day.
I’m getting real here so hold onto your hats.
And please, no judgment. “We teach what we need to learn,” said Jane Fonda.
You see, I’ve spent the past few months searching for the “right” Virtual Assistant.
That's fine, but not at the same time as a...
You Don't Need a Good Sales Pitch to Land Big Clients. You Just Need This.
Celebrating my INCREDIBLE client John Woods who is adding $250,000 in new business over the next 12 months (a 400% ROI) during the Pandemic while using my Story Funnel System!
And that’s only for part of his business!
John and I met when I was the keynote speaker at a Mastermind coaching program he was in.
Even though my presentation was online, John and I were able to connect quickly.
Yes, he was already enrolled in a high-level and high-priced business coaching program.
Still, something was missing around his message and mindset that kept him from reaching his true potential as an entrepreneur.
When the virus hit 18 months ago, John knew it was finally time to clean up his messaging and communication so he could speak confidently with corporate CFOs and close more clients.
...How I Made $18,000 on Clubhouse — and How You Can, Too
$18,000 in revenue from Clubhouse, and you can, too.Your Most Valuable Piece of Content Isn't What You Think
If this wacky Pandemic has revealed one thing about entrepreneurs, it’s this:
Most people don’t feel comfortable talking about themselves online.
Even those with exceptional talents and experience.
They shrink back from sharing their stories.
They say too much…or the wrong things..so prospects click somewhere else.
They “kind of” think they have a story that’s worthy of sharing.
Still, deep down inside they’ve convinced themselves otherwise.
These are the common themes I’ve been seeing and hearing online and with clients since last March when the health crisis hit.
It’s especially rampant on Clubhouse.
People are messaging me about their deep fears around what to say when introducing themselves and how to say it.
Then I get the follow-up DM:
- I need...
The Confidence to Receive
We’re so quick to compliment others.
Still, most of us struggle to receive praise and kind words.
How do you respond when someone commends you on a business report, new hairstyle or an impressive run on the ski slopes?
Do you smile and gracefully thank the other person?
Or do you deflect their comments and start overtalking?
Consider this scenario: A friend says, “I love your shirt; is it new?”
One typical response is: “Yes, I got it on clearance and saved $20. I couldn’t have afforded the full price. The car broke down last week...”
Another common reply: “No, I’ve had this since last year; the button’s missing from the sleeve. Gosh, I’ve gotta buy some new clothes!”
The best answer, however, is one that is uplifting, positive and shows your own deep confidence.
