“If you want to attract media attention, think like a reporter.”

It’s something many professionals who want to be more visible must learn. But what does it mean? How do reporters think? And why do you need to be privy to this information?

You can’t effectively pitch stories to anyone in traditional or social media if you don’t understand how their minds operate.

How do journalists, bloggers and podcasters decide what is newsworthy and what gets tossed?

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I was a news reporter. Please, allow me to share these five common rookie mistakes small business owners should avoid when looking for publicity:

Rookie Mistake #1. I can sell my products and services with an article, post or interview. It’s all about me! When pitching a self-serving story that fails to connect with a specific audience, you’re missing an...