Most entrepreneurs enjoy a flood of ideas, creativity and a-ha moments.

How do you explain your idea to someone else, especially a busy reporter or online influencer who receives irrelevant email and phone pitches daily?

Here’s the secret: Take out your business card. Write your idea on the back of your card. If it doesn’t fit, rip it up and throw it out. Nobody is going to understand it if it’s not clear, concise and compelling.

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The “business card” approach is how you have to think of your pitches to reporters and online influencers. When emailing a pitch, for example, all you have is a few words in the subject line to grab someone’s attention.

The subject line must be a magical combination of just the right words…and in the right order. You’ll have to practice and edit. Being clear—and brief...

I’m a middle child, and, over the years, people have asked me how I managed to get noticed. After all, my older sister was the (almost) perfect “Marcia Brady,” and my younger sister was “the baby” who could do no wrong.

The real lessons, however, on how to stand out, came from my extended family, sprinkled across New Jersey and New York.

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I didn’t truly understand how “different” we were until I had children of my own. My “kids”—now 25 and 23—asked me questions when they were younger that most parents DON’T hear:

• Is our family loud?
• How did everyone get to be so funny?
• How do you come up with these 1-liners?
• Is it OK that I’m nervous to talk 'cause I’m not really funny?
• How do I get to be in the spotlight when there are 40 people around the table?

I’ve been incredibly...

People often ask me about the "official" name of my publicity training company, Get in Front Communications.

Get in Front is a constant reminder to me to be proactive. It goes back to one of my "signature stories" when I speak and train people. It's about my husband Andrew, our son Danny, and the game of ice hockey.

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When Danny was seven-years-old and learning to play hockey, Andrew, who has been on skates since he was four, told him, "Get in front of the net, the puck, and  the other players."

Danny didn't understand, and with a puzzled look and a shrug of his shoulders, he quizzically asked, "Why? Why should I get in front?"

Andrew's response was simple and it applies to each of us.

"Because that's where all the action is. Nothing exciting happens to the guys who hang out in the back....

Chances are, you’re getting your business story—and marketing copy—all wrong. Don’t worry; you’ve got plenty of company, myself included.

Listening to a presentation by Donald Miller, author of the best-selling book “StoryBrand,” I was laughing—and cringing. The focus of Miller’s talk was clarity around how we present our offerings (products and services) to prospects.

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Here are 10 gems from Miller’s keynote at the EntreLeadership Summit. The final one is a video clip (above) from my follow-up interview with Miller.

1. On knowing your place: “Your brand is not the hero. Your customer is the hero.”

2. On helping your customers survive: “Everything humans think about is about survival. Associate your products and services with your customer’s survival, or...

Discover the secrets to connecting with your audience and creating content that builds communities. The strategies and tips are in this 5- minute video; check it out!

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Content often confuses non-writers. However, it doesn’t have to be an energy drain.

Content also has the power to grow your community. And regular posts that are valuable and timely keep you in front of your community. Content grows your tribe. It grows your business and moves you closer to achieving your professional and personal goals.

Think of content as your bank account.   

Let’s get past the confusion and angst that countless business owners endure when trying to generate ideas. Let’s make things easy. Remember, even seasoned marketers and bloggers get stuck occasionally.

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No one expects you to be a professional writer so take the pressure off of yourself! You have plenty of knowledge hat potential customers need and want from you. All we have to do is get it out of your head…I promise it won’t hurt!

Here are five ways to overcome writer’s block:

1. Write...