He had the stories in his heart and his head.

But David couldn’t get them out on paper.

No, it wasn’t a sales presentation or media coaching.

David was an accomplished project manager and engineer who was referred to me by a mutual business acquaintance.

He had a personal communication project that was new to me.   

Look, I had ghostwritten nearly 1,000 posts, articles, bios, speeches, editorials and messages during my 35  years in the news and communication industry.

But never one like this.

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David needed a Father of the Bride speech for his daughter Melissa’s rehearsal dinner.

This was big; 150 people at the dinner and 500 for the wedding the next day. David knew some of the guests intimately; the others he had never met.

People would be watching.

And judging.

It could be a tough crowd.

And David—whom...