Susan Young's
Amplify Blog
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Donβt Forget to Bring Your Audience Along
I can’t count the times I’ve stared at a crisp new landing page that’s about to go live, wondering: will this convert?
Will my message land? Will the words resonate so people opt-in, reply, or join…whatever…?
Your words—and mine—only dance off the page and into the hearts of prospects when we use THEIR exact lingo.
When we talk about
- THEIR pain
- THEIR aspirations
- THEIR desires
This was glaringly obvious in one of the women entrepreneurs Facebook groups I’m in.
A member—let’s call her Lauren—wanted feedback on a landing page for her new offer. She specifically asked for comments on her 2-minute welcome video.
When I looked and read the few lines of text above the video, I had no clue what Lauren was offering.
Would the video bring clarity?
The page layout was visually appealing, but the words...
How Our Internal Stories Slow Sales
I am LOVING my amazing client who brought in more money in Q4 of 2021 than all 3 previous quarters combined!
Yep, John Woods beat a big competitor in the employee health benefits field.
The contract was worth $61,000.
Here's the kicker: John had his best year—during the Pandemic! (Most of my other clients have as well )
How did this banner year happen when John's marketing was inconsistent and paid ads didn't convert?
John says the results **finally** showed up…WHEN HE SHOWED UP, for himself. He made a commitment to private coaching with me.
And I immediately nailed John's real issue.
It had ZILCH to do with marketing.
John had to clear out the blocks around his internal story and self-worth.
John had never heard this from other coaches or consultants.
He had to love his story --and himself--so decision-makers could appreciate his value and approach--and hire him.
Bottom line: If...
Getting Prospects to Believe You
I talk A LOT about how to introduce yourself so you are seen and heard --and grow your business.
I am obsessed with my work not because people walk away with a concise introduction.
Something is hiding deep beneath the words. And it has become my mission.
It’s the real reason I do what I do. It has taken me a lifetime—59 years and torrents of tears—to understand my fixation on other people's stories.
It began when I was four years old. I didn't speak.
My parents thought I was deaf, but the doctor told them I was fine.
He said I didn't talk because I communicated in a way that didn't require words. When I was hungry, I’d bang on the refrigerator.
No words or voice were necessary.
So, what does a little girl who did not speak until age 4 do with her life?
I went to college and majored in mass communications. Go figure.
I quickly found the campus radio station, a place filled with microphones and speakers...
You Guys! I Just Got Promoted!
I am busting at the seams with excitement and pride.
I am now the CEO of my 21-year-old communications company.
On Monday, I woke up as the founder of Get in Front Communications.
By 11 AM, I stopped everything and decided to give myself a long-overdue promotion to CEO.
It took years of me doing the same freakin’ thing…over and over…and expecting different results. (I know…it’s called madness.)
And as the hamster wheel began spinning on Monday, I made a decision. I DECIDED that this is not how a successful CEO operates day-to-day.
I’m getting real here so hold onto your hats.
And please, no judgment. “We teach what we need to learn,” said Jane Fonda.
You see, I’ve spent the past few months searching for the “right” Virtual Assistant.
That's fine, but not at the same time as a...
You Don't Need a Good Sales Pitch to Land Big Clients. You Just Need This.
Celebrating my INCREDIBLE client John Woods who is adding $250,000 in new business over the next 12 months (a 400% ROI) during the Pandemic while using my Story Funnel System!
And that’s only for part of his business!
John and I met when I was the keynote speaker at a Mastermind coaching program he was in.
Even though my presentation was online, John and I were able to connect quickly.
Yes, he was already enrolled in a high-level and high-priced business coaching program.
Still, something was missing around his message and mindset that kept him from reaching his true potential as an entrepreneur.
When the virus hit 18 months ago, John knew it was finally time to clean up his messaging and communication so he could speak confidently with corporate CFOs and close more clients.
...The 1 Trait You Need to Close More Sales
In elementary school, most of the girls I knew were told they “talk too much in class.”
Both of my sisters got those lovely comments on their report cards from time to time.
Not me.
I was a roamer.
I didn’t talk all that much; I wanted out. Out of whatever classroom I was in.
Why?
I have insatiable curiosity.
I saw myself as “life’s little observer.”
I always sensed that something interesting was happening…somewhere else.
And I was hell-bent on finding out where it was, who was involved, how things were playing out, and even why.
My modus operandi was simple. Ask for a bathroom pass or volunteer to deliver something to the library, office, or anywhere.
And get the hell out.
I felt like Maya Angelou’s “caged bird” trapped in Mrs. Rosenthal’s 3rd-grade classroom.
Of course, the tall people in charge at Woodbrook Elementary School –and my parents—weren’t keen on this roaming thing. (Wasn't I a...
How Clients Use My Story Strategies to Shine in Media Interviews β and Sales Calls
My coaching client, attorney and DEI advocate Diana Patton, beautifully used the ‘bridge and guide’ technique I teach for messaging and introductions.
She seized the opportunity to self-promote during a recent morning TV interview.
The original topic for Diana’s segment was health and wellness.
So, how was Diana able to blend and weave in her angle about the advocacy and diversity work she does?
It’s all about paying deep attention in media interviews...and sales conversations.
I teach you how to listen closely and think on your feet so that you know precisely where and how to weave in your sound bites, control your message, and self-promote with confidence.
Conversations will flow naturally and easily while you stay on point.
And if you want to talk strategy around your story and how to share it with dream clients, apply now for a free Story Power Session.
How Not to Screw Up Your Credibility and Introduction
Entrepreneurs, here is a HUGE lesson from a simple 10-second interaction between a reporter and a celebrity after last night's Emmy Awards.
Watch this video for a a priceless lesson on business growth, questions and paying attention.
You've Got to Avoid This Word When Introducing Yourself
Hubs and I spent the end of the summer at the Jersey shore.
It's fun for us to stay at the beach instead of in San Antonio, where the August heat is incredibly unforgiving.
So, we stroll into a cute local breakfast café in Point Pleasant, New Jersey.
It's our 3rd visit to the restaurant in a week.
We’re practically "regulars." The workers recognize us.
We like them…and the fact that there are no breakfast tacos. Nope.
In Jersey, we get pork roll, egg and cheese sandwiches, and bagels with a schmear.
As we're paying the check, the woman we've seen every day behind the counter strikes up a friendly conversation.
I tell her we love the place.
I curiously ask if she's the owner.
Her response floors us.
"Oh, no, I'm just the manager," she says with downcast eyes and a slight chuckle.
Hubs and I quickly glare at one another.
At the same time, we say:...
How I Made $18,000 on Clubhouse β and How You Can, Too
$18,000 in revenue from Clubhouse, and you can, too.
