Susan Young's
Amplify Blog

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How to Build Trust Quickly with Prospects

Communication Tip:Ā 

Bypass templates.Ā 

šŸ‘‰You are the message.šŸ‘ˆĀ 

Work on yourĀ communication skills.Ā 

Encourage and mentor your team so they are effective at networking events.Ā 

AndĀ shortlisted interviews.Ā 

šŸŽÆGive staff the tools they need (and want) to feel comfortable, clear, and confident with decisionmakers. šŸŽÆ

Humans build trust and relationships. šŸ˜‚

Not templates.Ā 

Not jargon.Ā 

Real people grow business.šŸŽ–ļø

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Putting a Price on Clarity

The one desire most people overlook is clarity.

Yes, we wish for a winning lottery ticket, good health, and peace in the world.

šŸ§ØWhen thoughts, ideas, and minds are clear, life becomes easy.

Here's what I mean.

We confuse ourselves.

We overthink.

One of my former coaches calls it the Illusion of Confusion. šŸ˜

When your internal chatter is all over the map, yourĀ communicationĀ suffers.

šŸŽ†Clarity and simplicity bring business and personal growth.šŸŽ†

Clarity brings a sense of peace, internally and externally.

Clarity brings peace of mind.

Clarity brings confidence, clients, and exciting opportunities.

Confusion = Zilch. šŸ™„

Get clear on your expectations and the results you want.

Amazing things will begin to unfold.

I've been there more than once. I know. šŸ˜Ž

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Want More Clients? Do More of This.

The most important four-letter word in business and life is CARE.

For me, CARE is an acronym.

  • YourĀ Communication is based on what you pay Attention to.
  • YourĀ Attention (focus) determines yourĀ Results.
  • Your Results can beĀ Excellent.

How do yourĀ prospects, clients, and fellow human beings know you care about them?

Are you focusing on the correct problems your prospects are experiencing? Do you know how toĀ improve your presentations and conversations?Ā 

Notice your communication patterns and habits. It's all about self-awareness.

If you want better results, it's time to CARE in a new way.

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Introduce Yourself Without Talking About Processes

A/E/C = Processes.

Networking and business growthĀ = People.

Then processes.

First, you metaphorically nudge the door open.

Focus your 30-second elevator pitch on the other person.

Processes take more than 30 seconds and are cumbersome.

Your job in business development and shortlisted meetings is to avoid cumbersome.

Instead, pique people's curiosity. There's no need to be a walkingĀ bid package.

Nudge the door open.

šŸŽ†Be interesting so they are interested. šŸŽ†

When a prospect invites you to a meeting or coffee, ease into the process. But only if asked.

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3 Soft Skills Needed to Grow Business

Soft skills can be hard to learn, especially if you're analytical and logical. These left-brain thinkers have careers in science, math, and the trades.

Many work in architecture, engineering, and construction.

A lack of communication and people skills translates into lost revenue and relationships.

This week, I was featured on Forbes.com. The article covers leadership and the three essential soft skills for business growth.

Storytelling is one of the communication tactics I talk about.

Read the Forbes.com post here for all three tips.

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Paying Attention to What's Keeping You Stuck

 

We all get stuck from time to time.Ā 

Usually, from my experience, we get stuck in our own heads.

We get in our own way.Ā 

In this 1 minute video, I'll show you how to break the habit so you can reach whatever goal you're wanting.Ā 

Click to watch the video.

šŸ§ØAnd reach out if you want the step-by-step process so you can truly claim your power!Ā Ā 

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How to Stop Wasting Time on Sales Calls ā€” and Still Make 6 Figures

No one-off sales or discovery calls. No weird scripts or pitches. No ā€œpick your brainā€ peeps who won't hire you anyway.Ā Ā Ā Ā 

Iā€™ve had these calls before too. You know, first, you meditate, rock out to a favorite song to get energized (Bruce Springsteenā€™s Thunder Road for me), recite mantrasā€¦blah blah blah.Ā 

What if instead of talking with one prospect at a time, you could speak to 20 prospectsā€¦or 200?

And they're all warm leads coming to YOU at one time. #StopthechaseĀ 

Sweet, right?Ā 

šŸŽÆThis is the business and marketing strategy of successful (paid) speakers.Ā 

  • Itā€™s what I learned in 2000 when I started my PR company and joined the National Speakers Association.Ā 
  • Itā€™s what Iā€™ve been teaching to entrepreneurs, coaches, and business leaders for years.
  • It's the business of speaking.
  • It's a sales funnel before I knew what a sales funnel was.Ā 

Hereā€™s how it works.Ā 

When youā€™re a speaker (paid or volunteer)ā€¦you have a captive audience so thereā€™s no chasing unqualified leads.Ā 

In...

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Why 'Scratching the Surface'ā€‹ with Content Keeps You From Making a Bigger Impact

If we took our own advice, the world would be a very different place.

I was finishing a post about our willingness to stare down the truth and "go there."

To go deep and say what truly needs to be said.

Scratching the surface helps no one.

I was ready to hit PUBLISH, but something happened.

I threw up a little in my mouth.

Lots of words that scratch the Sue Young surface.

Even the Grammarly app I use deemed the engagement as ā€œBland.ā€

Ugh.

So I followed my own advice to "go there."Ā šŸ‘€

This is the real deal, Take 2.

I'm days away from finishing a year-long Mastermind program.

I'm a firm believer in learning from people who are 5-10 steps ahead of me.

To do this, I plunked down $30,000 to join Emily's Mastermind.

And I'm not even close to reaching my business goals.Ā šŸ¤”

Surprisingly, I am OK with this.

Because Emily's group turned me upside down and inside out. Not so much as an entrepreneur but as a human being.

As the program wraps up, Iā€™ve done a lot of reflecting.

I'm a ā€œlist personā€ and a 1/3 Manifesting G...

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This is THE BIGGEST Differentiator Between Speakers Who Get Hired, and Those Who Don't

Speaker Rant Here:

You wanna become a paid speaker so you can share your stories and change lives.

That's wonderful.

There's a huge mistake that beginners make that I want you to avoid at all costs.

This is the 3rd time in a few weeks I've heard something like this.

A connection on LinkedIn posted this today and I cringed. You should never experience this!

Ā 

Look, a keynote is VERY different than a breakout session.

In how you craft your...

šŸ’ŽStories and the flow of your talk

šŸ’ŽSlides

šŸ’ŽActivities

šŸ’ŽHandouts

šŸ’ŽAnd your mindset!

A true professional speaker who gets paid to present time and time again asks the right questions from the moment they are hired so that they are absolutely in their power and can blow the doors off their presentation!!

My coaching clients know that walking into a surprise is not professional.

If you're wanting to get serious about becoming a paid speaker, let's hop on a free Story Power Session strategy call. Click this link to apply.

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