Hubs and I spent the end of the summer at the Jersey shore.

It's fun for us to stay at the beach instead of in San Antonio, where the August heat is incredibly unforgiving.

So, we stroll into a cute local breakfast café in Point Pleasant, New Jersey.

It's our 3rd visit to the restaurant in a week.

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We’re practically "regulars." The workers recognize us.

We like them…and the fact that there are no breakfast tacos. Nope.

In Jersey, we get pork roll, egg and cheese sandwiches, and bagels with a schmear.

As we're paying the check, the woman we've seen every day behind the counter strikes up a friendly conversation.

I tell her we love the place.

I curiously ask if she's the owner.

Her response floors us.

"Oh, no, I'm just the manager," she says with downcast eyes and a slight chuckle.

Hubs and I quickly glare at one another.

At the same time, we say:...

I was FaceTiming with my nephew Eric, a college senior preparing to take on the world and make his mark.

Eric loves writing and has a strong sense of himself. He's bold, fun and funny.  But he scared me beyond words. 

Eric told me about his papers and professors. I'm sure he saw me twitch as he described his writing style and expression within the confines of a college classroom.  

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I told Eric point-blank: For the most part, everything you've had to write in college—style, formats and opinions.—will all go out the window.

The writing most of us have learned in school and have been using in business all these years is rarely effective these days.

Why? 

Long, dry and stuffy writing is equivalent to a sleeping pill. People want personality and pizzazz.   

Please don't ...