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Entrepreneurs are rarely short on ideas.Ā
And then we tell ourselves:Ā I have no idea where to start.Ā Ā š¢
Let's ban the phrase, I have no idea where to start.Ā
Itās a familiar and comfortable narrative that has youĀ brainwashedĀ into believing you're stuck.
Iām calling you out on this BS because your internal story is blocking your business growth.š°Ā
You insist you're clueless and instead focus on external messaging like ad copy, SEO, and email automation.
Here's the thing.Ā
šYour internal messaging is more important than anything else.
Because marketing rarely works when your internal story keeps hammering that you have no idea what to do.
Our words create our worlds. š
Ā And ourĀ communication is āan inside jobāĀ that no SEO guru can tweak.Ā
When you start with Step 1 and commit to cleaning up your internal story, you'll have:Ā
Ā šÆQualified leads and decision-makers joining your list and community.Ā
Ā šÆPeople who love engaging and sharing your content, so you have more visibility...
People often ask me about the "official" nameĀ of my publicity trainingĀ company,Ā Get in Front Communications.
Get inĀ Front is a constant reminder to me to be proactive. It goes back to one of myĀ "signature stories"Ā when I speak and train people. It's about my husband Andrew,Ā our son Danny, and the game ofĀ ice hockey.
When Danny was seven-years-old and learning to play hockey, Andrew, who has been on skates since he was four,Ā told him,Ā "GetĀ in frontĀ of theĀ net, the puck, andĀ theĀ other players."
Danny didn't understand, and with a puzzled look and a shrug of his shoulders, he quizzically asked,Ā "Why? Why shouldĀ I get in front?"
Andrew's response was simple and it applies to each of us.
"Because that's where all theĀ action is. Nothing exciting happens to theĀ guys who hang out in the back. Get in front of the net, the puck, and the otherĀ players. GetĀ in frontĀ and make somethingĀ hap...
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