Humans are born with only 2 fears: the fear of falling and the fear of loud noises.

Science proves it.

Everything else you’re afraid of was learned, most likely in your childhood (0-7 years old)

And we carry these fears—and the stories behind them—with us…for years.

• You talk about being afraid of heights.

• You talk about being afraid of dogs, spiders, or snakes.

• You talk about your fear of public speaking. Then, you give momentum to your (learned) story by talking about the presentation you messed up…in 2012.

Our words create our worlds.

And they usually keep us from growing ourselves and our businesses.

So, what are you afraid of, aside from maybe falling and loud noises?

My client, Don, was reflecting with me about how transformative this fear lesson has been for him.

Don’s a super smart techie.

He was studying computer languages long before the rest of us found the Internet.

His programs have been used by the Pentagon and...

I can’t count the times I’ve stared at a crisp new landing page that’s about to go live, wondering: will this convert?

Will my message land? Will the words resonate so people opt-in, reply, or join…whatever…?

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Your words—and mine—only dance off the page and into the hearts of prospects when we use THEIR exact lingo.

When we talk about

• THEIR pain
• THEIR aspirations
• THEIR desires

This was glaringly obvious in one of the women entrepreneurs Facebook groups I’m in.

A member—let’s call her Lauren—wanted feedback on a landing page for her new offer. She specifically asked for comments on her 2-minute welcome video.

When I looked and read the few lines of text above the video, I had no clue what Lauren was offering.

Would the video bring clarity?

The page layout was visually appealing, but the words...