Susan Young's
Amplify Blog

 

 

 

Strategic Networking Grows Business

Showing up at a networking event or conference doesn't count as business development.

Choose events carefully and strategically so you attract new relationships and opportunities.

Yes, this includes making small talk 😮

Before putting something on your calendar, consider:

🎯Will your ideal clients be there?

🎯What is your intention?

🎯Who do you want to meet, and why?

🎯How will you mingle and meet new people?

🎯How will you introduce yourself?

There is an art and science to successful networking.

Do you and your teams know how to generate leads and create exciting opportunities at seemingly ordinary events?

If not, you're wasting precious time and your firm is losing money.

PS: Get your nose out of your phone!

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Why Sharing Clean Data Is Essential in A/E/C

Sharing clean data and communicating effectively comes down to hard-wired brain science.

You may have noticed that technically skilled folks in A/E/C are all about visuals, from blueprints to data visualization.

The key to improving interpersonal communication is to weave visual language into your speaking and writing.

For example, visual communicators may say:

➡️I get the picture.


➡️Let's look at this from a new perspective.


➡️We can view the data on the app.

You'll form deeper connections, reduce miscommunication, and build trust when you understand the way others process language. (There are two additional communication preferences, or modalities.) 

Knowing someone else's preferred modality transforms relationships — and profits.

Imagine how much easier it is when you can apply this in meetings and on job sites.

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Continous Business Improvement is Key for Architects and Engineers

A/E/C NewsFlash: 

Architects, engineers, and construction pros are in business.

🎓No matter your degree or major, you must know the bigger picture of your role.

You've got to understand the marketing, revenue, and operations of day-to-day business.

➡️How do YOU contribute to goals like sustainable growth, winning pursuits, succession planning, and effective communication?

College degrees and certifications don't give us a "pass" on learning. 😮

It's not a one-and-done. 

Can you say continuous improvement? 😎

Don't be the Radio Shack or Kodak of your firm.

🎆Take initiative, think creatively (unrelated to designs, infrastructure, or building materials), and show up in a bigger, bolder way.

People who strategically connect the dots win trust and lead the industry. 

*️⃣Take the initiative with one of our communication, sales, and mindset development training programs.

Click here for training info or drop me a note.

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In Hot Pursuit of Curiosity

Communication tip for Architects, Engineers, and Construction Professionals: 

When pursuing new business, pursue curiosity at every turn of the project lifecycle. 🎯

Curiosity helps beat competitors as it: 

🧨Engages people
🧨Develops deep listening
🧨Guides you to ask better questions (gather the proper intel) 
🧨Improves critical thinking skills
🧨and much more.

Curiosity is a business growth strategy and leadership trait that people can learn. 

Successful A/E/C project managers use it to win shortlisted interviews. 💰

Reach out to discover how this powerful communications and marketing tool transforms your competitive advantage. 🔓

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Developing Employees Requires Engaging Them

Almost everyone in A/E/C is on a leadership and succession planning kick.

Employee acquisition and retention in our ongoing labor shortage poses unique challenges.

Interestingly, the challenges all circle back to communication.

YOUR communication.

👉We're often quick to pass the buck to our post-COVID world.

👉Or to Gen Z and their phone addictions.

👉Or to TikTok influencers and goofball memes.

Look, no one is to "blame" for the industry's struggles with interpersonal communication.

It's time to take ownership of our collective responsibility so we can all do better.

Like a drone, business and personal growth requires us to see the big picture.

This framework will get you started:

  • Exploring: Thousands of years ago, curious cave dwellers went on daily quests to find food. The word "quest" is the root of questions.

Are you asking yourself the right questions to uncover the root of what your team really needs? 

Are conversations and meetings nourishing and feeding them? 

O...

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