Susan Young's
Amplify Blog

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How Our Internal Stories Slow Sales

I am LOVING my amazing client who brought in more money in Q4 of 2021 than all 3 previous quarters combined! 

Yep, John Woods beat a big competitor in the employee health benefits field.

The contract was worth $61,000.

 Here's the kicker: John had his best year—during the Pandemic! (Most of my other clients have as well )

 How did this banner year happen when John's marketing was inconsistent and paid ads didn't convert?  

 John says the results **finally** showed up…WHEN HE SHOWED UP, for himself. He made a commitment to private coaching with me. 

 And I immediately nailed John's real issue.

 It had ZILCH to do with marketing. 

 John had to clear out the blocks around his internal story and self-worth.

 John had never heard this from other coaches or consultants. 

He had to love his story --and himself--so decision-makers could appreciate his value and approach--and hire him. 

  Bottom line: If...

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Why I Stopped Making New Year's Resolutions โ€“and You Should, Too

Listen closely.

You can practically hear the clock ticking.

As New Year’s Eve approaches, the world is keenly aware of hours, minutes, and seconds.

Look, I love a party, but making resolutions irks me, and here's why.

Have you resolved to quit binge-watching Netflix and volunteer as a mentor in your community? Or finally launch your podcast? Or worse…join the gym? (gassssp!)

Let's get real.

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You don’t need a split second on Dec. 31st when the ball drops in Times Square to get on track. You have the power right now to do better.

It's not a resolution; it's a decision.

You can simply DECIDE—like I have done for many years—to stop waiting for the countdown, champagne, and party hats. It's called stalling and giving away your power.

I used to put soooo much pressure on...

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The 1 Trait You Need to Close More Sales

In elementary school, most of the girls I knew were told they “talk too much in class.”

Both of my sisters got those lovely comments on their report cards from time to time.

Not me.

I was a roamer.

I didn’t talk all that much; I wanted out. Out of whatever classroom I was in.

Why?

I have insatiable curiosity.

I saw myself as “life’s little observer.”

 I always sensed that something interesting was happening…somewhere else.

And I was hell-bent on finding out where it was, who was involved, how things were playing out, and even why.

My modus operandi was simple. Ask for a bathroom pass or volunteer to deliver something to the library, office, or anywhere.

And get the hell out.

I felt like Maya Angelou’s “caged bird” trapped in Mrs. Rosenthal’s 3rd-grade classroom.

Of course, the tall people in charge at Woodbrook Elementary School –and my parents—weren’t keen on this roaming thing. (Wasn't I a...

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