Susan Young's
Amplify Blog

 

 

 

The Communication Skill Holding Back Our Emerging Leaders

Have you ever felt your voice didn't matter in a room full of experts? 

Younger architects and engineers often feel they must have all the answers in presentations and meetings. 

Not true. šŸ˜®

The need for perfection is exhausting and expensive when you lose bids to more confident competitors. 

ā€¢ It's comforting to know that no one knows everything. 

ā€¢ And that's more than OK; it's liberating. 

ā€¢ Project managers, superintendents, and others can overcome limiting beliefs with new communication and mindset processes. 

An architect in this month's Top Tier Communicator Training said: 

"I keep falling into a trap, feeling I'm not good enough, and I didn't even know it. Now it's clear, and I have all the puzzle pieces to improve."

Admitting when you don't know something can be empowering. 

Your firm will earn respect and trust when staff says with humility and honesty:

"I don't know, and I'll find out within the hour." 

šŸŽÆThe pieces and tools for building confident teams and incre...

Continue Reading...

Paying Attention to What's Keeping You Stuck

We all get stuck from time to time. 

Usually, from my experience, we get stuck in our own heads.

We get in our own way. 

In this 1 minute video, I'll show you how to break the habit so you can reach whatever goal you're wanting. 

Click to watch the video.

šŸ§ØAnd reach out if you want the step-by-step process so you can truly claim your power!  

 

 

Continue Reading...

Why the World Needs to Hear Your {Real} Story

She was molested by her father.
 
She was raped. Twice.
 
She suffered a traumatic brain injury and couldnā€™t leave her house for months.
 
He was teased incessantly for stuttering as a child.
 
She was in a psychiatric hospital many timesā€”against her will.
 
He is an alcoholic who lost his driving privileges.
 
These are my clients. ā¤
 
They are speakers, advocates, coaches, therapists, authors, and consultants.
 
Most share their stories because they want to impact others. They want to heal.
 
Infusing personal stories in our businessesā€”online or onstageā€”cracks open our humanness.
 
šŸŽÆItā€™s about the revelation.
 
An exceptional story exposes our mic-drop lessons that impact others, emotionally and spiritually.
 
Granted, sharing deep shame is not for everyone.
 
If you do feel called to use your voice and share your story, know this.
 
Fabulo...
Continue Reading...

The Only Way to Get the Bold Transformation You're Dreaming Of

Your comfort zone is the most uncomfortable place to be.
 
Itā€™s a space with a (BS) story that keeps you from making the impact you dream of.
 
Itā€™s nearly impossible to have an impact on the outside world when self-doubt is affecting (impacting) your internal world. Your thinking.
 
 
Within our comfort zones lies "comfort zone stories." They keep us stuck and frustrated.
 
They are indeedā€¦lies. šŸ‘€
 
Comfort zone stories are mental and emotional tugs of war.
 
They yank and pull at our self-esteem every day.
 
You know, the stuff no one wants to talk about but everyone experiencesā€¦šŸ¤¦ā€ā™€ļø
 
Comfort zone stories keep you fromā€¦
 
āœ” Cleaning up your messaging
āœ” Showing up in a big bold way
āœ” Sharing your story and changing someoneā€™s life
 
A longtime private coaching client, Ardith, knew she had to burn the book on her ol
...
Continue Reading...

You Have Ideas ā€“ but You Believe You Have 'No Idea Where to Start'

Entrepreneurs are rarely short on ideas. 

And then we tell ourselves: I have no idea where to start.  šŸ˜¢

Let's ban the phrase, I have no idea where to start. 

Itā€™s a familiar and comfortable narrative that has you brainwashed into believing you're stuck.

Iā€™m calling you out on this BS because your internal story is blocking your business growth.šŸ’° 

You insist you're clueless and instead focus on external messaging like ad copy, SEO, and email automation.

Here's the thing. 

šŸŽ‡Your internal messaging is more important than anything else.

Because marketing rarely works when your internal story keeps hammering that you have no idea what to do.

Our words create our worlds. šŸŒŽ

 And our communication is ā€œan inside jobā€ that no SEO guru can tweak. 

When you start with Step 1 and commit to cleaning up your internal story, you'll have: 

 šŸŽÆQualified leads and decision-makers joining your list and community. 

 šŸŽÆPeople who love engaging and sharing your content, so you have more visibility...

Continue Reading...

My Client Was Full of It, and You Probably Are, Too

Humans are born with only 2 fears: the fear of falling and the fear of loud noises.

Science proves it.

Everything else youā€™re afraid of was learned, most likely in your childhood (0-7 years old)

And we carry these fearsā€”and the stories behind themā€”with usā€¦for years.

ā€¢ You talk about being afraid of heights.

ā€¢ You talk about being afraid of dogs, spiders, or snakes.

ā€¢ You talk about your fear of public speaking. Then, you give momentum to your (learned) story by talking about the presentation you messed upā€¦in 2012.

Our words create our worlds. šŸŒŽ

And they usually keep us from growing ourselves and our businesses.

So, what are you afraid of, aside from maybe falling and loud noises?

My client, Don, was reflecting with me about how transformative this fear lesson has been for him.

Donā€™s a super smart techie.

He was studying computer languages long before the rest of us found the Internet.

His programs have been used by the Pentagon and White House; so cool! āš”

But until a few ...

Continue Reading...

The Thing that Scares the Crap Out of Entrepreneurs

Celebrating my private coaching client Teri and her 3 new clients!  

I have SO much respect for Teri because she was open to seeing things from a fresh perspective.

In our first conversation, Teri admitted she needed clients for her new consulting practice. Still she was worried about spending the money to work together.  

You see, being a bold entrepreneur scared the crapola out of Teri. But instead of doing nothing and staying scared, she jumped in anyway.   

And within a few weeks of getting clarity around her message and online presence, Teri āœØlanded 3 new clientsāœØ for her consulting business!! 

How did the shift happen?

Teri moved from limiting beliefs to bold when I said: Trust yourself. The Universe respects bold. 

I KNOW this is true because I experience it as well. It can be scary to make sizable investments in ourselves and our businesses.  

A few months ago, I was a wreck. I was deciding whether to invest $30k in a year-long Mastermind group. Yes, you read that right...

Continue Reading...

How Our Internal Stories Slow Sales

I am LOVING my amazing client who brought in more money in Q4 of 2021 than all 3 previous quarters combined! 

Yep, John Woods beat a big competitor in the employee health benefits field.

The contract was worth $61,000.

 Here's the kicker: John had his best yearā€”during the Pandemic! (Most of my other clients have as well šŸ˜‚šŸ˜‚)

 How did this banner year happen when John's marketing was inconsistent and paid ads didn't convert?  

 John says the results **finally** showed upā€¦WHEN HE SHOWED UP, for himself. He made a commitment to private coaching with me. 

 And I immediately nailed John's real issue.

 It had ZILCH to do with marketing. 

 John had to clear out the blocks around his internal story and self-worth.

 John had never heard this from other coaches or consultants. 

He had to love his story --and himself--so decision-makers could appreciate his value and approach--and hire him. 

 šŸ“¢ Bottom line: If you don't love your story and believe in yourself, no one else will.

 Like ...

Continue Reading...

You Don't Need Media to be Wildly Successful. You Need This...

Thereā€™s 1 thing I despise about people in public relations and the online marketing space. 

You know, the cutesy 30-somethings who brag about pulling in 7 figures while bopping around in Barcelona. 

They can land you bigtime interviews with Oprah, Dr. Phil, and Grant Cardone.

{EXPERIENCED ENTREPRENEURS + COACHES: BECOME THE  LEADER IN YOUR NICHE SO THAT YOU HAVE MORE RESPECT, CLIENTS, + IMPACT! FREE LIVE MASTERCLASS JAN. 20. CLICK TO SAVE YOUR SEAT!}

But thereā€™s a catch.

They deliver sound bites and temporary confidence for your 15 minutes of fame. 

Temporary doesnā€™t cut it for experienced, savvy entrepreneurs. šŸ˜’

Look, I started my business as a media relations and PR company in 2000.

I spoon-fed clients pithy soundbites so they'd feel confident and credible during interviews. 

ā–¶ā–¶And hereā€™s what I know 1,000% that you may not realize. 

Media attention rarely brings lasting success or self-assuredness.

It doesn't have staying power because it's external. 

When entreprene...

Continue Reading...
Close

Story Magnets:
How to Talk About Your Business So Dream Clients Buy From You

A 6-week online group training for experienced entrepreneurs, coaches, therapists, and consultants

COMPLETE THIS FORM AND 
HIT THE BUTTON SO YOU CAN GET DETAILS.