Susan Young's
Amplify Blog

 

 

 

The Secret to Getting Reporters to Notice You—and Give You Free Publicity

A magazine reporter, Rasheeda, emailed me to request an interview.

✨No pitching.

✨No press releases.

✨No chasing.

Rasheeda—who writes about nonprofit associations—contacted me late Monday.

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After exchanging four quick emails, we had the logistics down and the phone interview confirmed for Tuesday morning. 

That’s it.

🎯It can be this easy.

How did Rasheeda find me?

I had been showing up and offering free resources and value in a group we both belong to (not on Facebook😊)

😎Rasheeda was watching.

That was in early 2020.

She first contacted me in March, 2020 when the pandemic hit.🌎

Rasheeda was interviewing a few PR people about the importance of nonprofits having crisis communication plans.

She had seen my posts and poked around my website.

The article ran, I thanked her and that was it.

🤣Within just three months of Rasheeda’s first article being ...

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