A magazine reporter, Rasheeda, emailed me to request an interview.

No pitching.

No press releases.

No chasing.

Rasheeda—who writes about nonprofit associations—contacted me late Monday.

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After exchanging four quick emails, we had the logistics down and the phone interview confirmed for Tuesday morning. 

That’s it.

It can be this easy.

How did Rasheeda find me?

I had been showing up and offering free resources and value in a group we both belong to (not on Facebook)

Rasheeda was watching.

That was in early 2020.

She first contacted me in March, 2020 when the pandemic hit.

Rasheeda was interviewing a few PR people about the importance of nonprofits having crisis communication plans.

She had seen my posts and poked around my website.

The article ran, I thanked her and that was it.

Within just three months of Rasheeda’s first article...