Susan Young's
Amplify Blog

A/E/C Needs to Be Like Grocery Stores

a/e/c adapatability aec business development aec keynote speaker architecture industry change management communication trainer construction leadership engineering industry keynote speaker mindset coaching project controls risk management stem Mar 12, 2025

It's 5 years ago this week that COVID hit.

Let's take a page from the grocery store runbook when it comes to transformation and mindsets.

A/E/C leaders talk plenty about pivoting and being adaptable.

This 2-minute video above will hit home for you.⬆️⬆️

Take a look.

2025 goals adaptable aec communication training aec emerging leaders aec industry architecture industry bid packages bim communication body language business development communications keynote speaker confident mindset confident speaker conflict resolution training continuous improvement facilities management healthcare leadership training interpersonal communication leadership training networking events people skills speaker presentations training productivity professional development project managers in aec public speaking risk management shortlisted soft skills speaker delivery skills speaker training stem winning pursuits wisdom women in aec Dec 06, 2024

Trust and nurturing relationships are mission critical in business and life.

The best wisdom and career advice I've ever heard is in this short video clip.🤩

And it applies to the A/E/C industry and your firm.

Take a look.⬆️⬆️⬆️

aec communication bid packages building relationships business storytelling communication coach communication gaps communication skills training communication training construction industry engineering executive training leadership communication professional development risk management sales presentations sales training seller-doers selling techniques shortlisted interviews Sep 12, 2023

Do you know this social abbreviation: IYKYK.

If you know, you know. (My adulting kids recently told me the meaning.) No judgment, please. 🙄

So, here's a loaded question for construction executives and principals...

👉Do you know when each person on your team last had sales or communication training?

This is a critical piece of risk management you probably haven't considered.

Risk management isn't limited to job sites or design reworks. 👈

A/E/C firms lose market share, talent, and trust when teams can't confidently articulate their value. And their brand values.

Forget bid packages for a minute.

They need and want the storytelling and selling techniques for today's business world.

Your reputation and bottom line are on the line when you fail to see gaps in communication.

🎆People who close contracts are exceptional communicators. 🎆

So, here's a scary fact:

Some 90% of the people in my A/E/C training programs have never attended a formal program until we met. Engineers are espe...