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We all get stuck from time to time.Ā
Usually, from my experience, we get stuck in our own heads.
We get in our own way.Ā
In this 1 minute video, I'll show you how to break the habit so you can reach whatever goal you're wanting.Ā
š§ØAnd reach out if you want the step-by-step process so you can truly claim your power!Ā Ā
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Humans are born with only 2 fears: the fear of falling and the fear of loud noises.
Science proves it.
Everything else youāre afraid of was learned, most likely in your childhood (0-7 years old)
And we carry these fearsāand the stories behind themāwith usā¦for years.
ā¢ You talk about being afraid of heights.
ā¢ You talk about being afraid of dogs, spiders, or snakes.
ā¢ You talk about your fear of public speaking. Then, you give momentum to your (learned) story by talking about the presentation you messed upā¦in 2012.
Our words create our worlds. š
And they usually keep us from growing ourselves and our businesses.
So, what are you afraid of, aside from maybe falling and loud noises?
My client, Don, was reflecting with me about how transformative this fear lesson has been for him.
Donās a super smart techie.
He was studying computer languages long before the rest of us found the Internet.
His programs have been used by the Pentagon and White House; so cool! ā”
But until a few ...
I am LOVING my amazing client who brought in more money in Q4 of 2021 than all 3 previous quarters combined!Ā
Yep, John Woods beat a big competitor in the employee health benefits field.
The contract was worth $61,000.
Ā Here's the kicker: John had his best yearāduring the Pandemic! (Most of my other clients have as well šš)
Ā How did this banner year happen when John's marketing was inconsistent and paid ads didn't convert?Ā Ā
Ā John says the results **finally** showed upā¦WHEN HE SHOWED UP, for himself. He made a commitment to private coaching with me.Ā
Ā And I immediately nailed John's real issue.
Ā It had ZILCH to do with marketing.Ā
Ā John had to clear out the blocks around his internal story and self-worth.
Ā John had never heard this from other coaches or consultants.Ā
He had to love his story --and himself--so decision-makers could appreciate his value and approach--and hire him.Ā
Ā š¢ Bottom line: If you don't love your story and believe in yourself, no one else will.
Ā Like ...
Thereās 1 thing I despise about people in public relations and the online marketing space.Ā
You know, the cutesy 30-somethings who brag about pulling in 7 figures while bopping around in Barcelona.Ā
They can land you bigtime interviews with Oprah, Dr. Phil, and Grant Cardone.
But thereās a catch.
They deliver sound bites and temporary confidence for your 15 minutes of fame.Ā
Temporary doesnāt cut it for experienced, savvy entrepreneurs. š
Look, I started my business as a media relations and PR company in 2000.
I spoon-fed clients pithy soundbites so they'd feel confident and credible during interviews.Ā
ā¶ā¶And hereās what I know 1,000% that you may not realize.Ā
Media attention rarely brings lasting success or self-assuredness.
It doesn't have staying power because it's external.Ā
When entreprene...
I talk A LOT about how to introduce yourself so you are seen and heard --and grow your business.Ā Ā
I am obsessed with my work not because people walk away with a concise introduction.Ā
Something is hiding deep beneath the words. And it has become my mission.Ā Ā
Itās the real reason I do what I do. It has taken me a lifetimeā59 years and torrents of tearsāto understand my fixation on other people's stories.
It began when I was four years old. I didn't speak.
My parents thought I was deaf, but the doctor told them I was fine.
He said I didn't talk because I communicated in a way that didn't require words. When I was hungry, Iād bang on the refrigerator.
No words or voice were necessary.Ā Ā
So, what does a little girl who did not speak until age 4 do with her life?Ā
I went to college and majored in mass communications.š Go figure.Ā
I quickly found the campus radio station, a place filled with microphones and speakers that amplify voices.Ā
After graduation, I started my career as ...
I want to get in front of people who can hire me; I want to grow my business!Ā
Thatās what Iāve been hearing these past few weeks on social media and from my own client calls.Ā
Look, social media gives each of us access to the masses.
So, itās not hard to get in front of peopleāeven the right people who are your dream clients.Ā
Still, thereās a challenge that most entrepreneurs and coaches donāt recognize.
š¤Itās this: What do youĀ SAYĀ when you get in front of your peeps? š¤
If youāre like most of my clients, when we first start working together, they say the same thing.
šYouāre not aloneā¦
If this wacky Pandemic has revealed one thing about entrepreneurs, itās this:
Most people donāt feel comfortable talking about themselves online.Ā
Even those with exceptional talents and experience.Ā
š„They shrink back from sharing their stories.Ā
š„They say too muchā¦or the wrong things..so prospects click somewhere else.
š„ They ākind ofā think they have a story thatās worthy of sharing.
Still, deep down inside theyāve convinced themselves otherwise.Ā
These are the common themes Iāve been seeing and hearing online and with clients since last March when the health crisis hit.Ā
Itās especially rampant on Clubhouse.
People are messaging me about their deep fears around what to say when introducing themselves and how to say it.Ā
Then I get the follow-up DM:
Ā And what I tell them is, ā...
I keep hearing people talking about their coachesābusiness, marketing, Mastermind groups, salesā¦on and on. āIām working on my online presence and SEOā¦ā and āIāve got accountability partners in my sales coachingā¦ā and āIām in a high-level group with ---" Ā
If youāve been working with coaches either privately or in groups, I wanna let you in on a little secret. Ā
Actually, it's not a little secret- it's a HUGE secret that will make ALL the difference when it comes to your ability to get amazing, like-minded ideal clients excited to invest with you.
The secret is: You donāt need more Instagram posts or lead gen to grow your business and live your dream life. YOU are the message and you're likely repelling prospects and it has nothing to do with your posts OR the quality of your leads.Ā
Here's the deal:
The key to PREVENTING confusing stories all together is having a ...
I was driving in a new area a few days ago and got lost...despite the GPS.
So I approached another human being who was walking his dog and he gave me on-point directions. "Go 2 miles; you'll pass the library and a gas station. At the light, turn left onto Broadway. There's a Walgreens on the corner. Take Broadway about half-a-mile and you'll see signs for the highway on the right. Bear right and then stay left towards Highway 10."
The various places and signs he told me to look for were super helpful in me finding my way. Being specific in our communication is critical, especially when we "talk to ourselves"...you know the internal soundtrack that's constantly looping in our heads. Our brains are wired to be specific. When we write down clear goals, our brains become laser-focused and move us towards what we want.
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A key take-away from students in one of my recent online coaching programs wa...
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