Susan Young's
Amplify Blog

 

 

 

The Best Skill Top A/E/C Firms Use to Win Bigger Projects

Imagine a world where shortlisted interviews didn't open with rah-rah team slides and your firm's values.🎆

It does exist, my friends.

Here's how leading-edge marketers land new clients:

🧨They embrace curiosity and resist complacency.

The foundation of business development is hunger.

It's knowing how to whet a prospect's appetite and skillfully keep their attention.

*️⃣Is your team dropping seeds that pique interest and spark creative conversations?

*️⃣Your dream clients are starving for fresh approaches and delicious interactions.🍽️

Profitable firms with empowering staff sprinkle curiosity into everything they do.

Forget complacency and develop this one communication skill that grows people and profits. 📈

Let's do it!

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Risky Communication in A/E/C is Costly

Do you know this social abbreviation: IYKYK.

If you know, you know. (My adulting kids recently told me the meaning.) No judgment, please. 🙄

So, here's a loaded question for construction executives and principals...

👉Do you know when each person on your team last had sales or communication training?

This is a critical piece of risk management you probably haven't considered.

Risk management isn't limited to job sites or design reworks. 👈

A/E/C firms lose market share, talent, and trust when teams can't confidently articulate their value. And their brand values.

Forget bid packages for a minute.

They need and want the storytelling and selling techniques for today's business world.

Your reputation and bottom line are on the line when you fail to see gaps in communication.

🎆People who close contracts are exceptional communicators. 🎆

So, here's a scary fact:

Some 90% of the people in my A/E/C training programs have never attended a formal program until we met. Engineers are espe...

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