Imagine a world where shortlisted interviews didn't open with rah-rah team slides and your firm's values.
It does exist, my friends.
Here's how leading-edge marketers land new clients:
They embrace curiosity and resist complacency.
The foundation of business development is hunger.
It's knowing how to whet a prospect's appetite and skillfully keep their attention.
*Is your team dropping seeds that pique interest and spark creative conversations?
*Your dream clients are starving for fresh approaches and delicious interactions.
Profitable firms with empowering staff sprinkle curiosity into everything they do.
Forget complacency and develop this one communication skill that grows people and profits.
Let's do it!
When do you feel the most confident?
When you know in your heart you've prepared and are ready.
You FEEL self-assured and skilled at what you do.
You trust yourself at a deep core level.
Forget the business adage that feelings don't belong in the office.
You have to consider how you physically feel when you think about:
With physical tightness, anxiety, or a headache, you're not ready.
You can't be confident and win bids when you don't feel secure and strong.
Architects, engineers, and construction pros win bid packages by preparing their data.
And their mindsets.
Forget the kitchen sink.
Prospects want essential and compelling data.
And a story to make the (dry) data come alive.
You prepare with your Business Development team DAYS ahead of your shortlisted interview. Maybe even a week (gasp!)
Scrambling to prepare hours before your meeting won't work well.
There's too much on the line.
And you never, ever "wing" any part of your A/E/C presentation.
Strong communicators give themselves the space and grace necessary to succeed.
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