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Entrepreneurs are rarely short on ideas.Ā
And then we tell ourselves:Ā I have no idea where to start.Ā Ā š¢
Let's ban the phrase, I have no idea where to start.Ā
Itās a familiar and comfortable narrative that has youĀ brainwashedĀ into believing you're stuck.
Iām calling you out on this BS because your internal story is blocking your business growth.š°Ā
You insist you're clueless and instead focus on external messaging like ad copy, SEO, and email automation.
Here's the thing.Ā
šYour internal messaging is more important than anything else.
Because marketing rarely works when your internal story keeps hammering that you have no idea what to do.
Our words create our worlds. š
Ā And ourĀ communication is āan inside jobāĀ that no SEO guru can tweak.Ā
When you start with Step 1 and commit to cleaning up your internal story, you'll have:Ā
Ā šÆQualified leads and decision-makers joining your list and community.Ā
Ā šÆPeople who love engaging and sharing your content, so you have more visibility...
Humans are born with only 2 fears: the fear of falling and the fear of loud noises.
Science proves it.
Everything else youāre afraid of was learned, most likely in your childhood (0-7 years old)
And we carry these fearsāand the stories behind themāwith usā¦for years.
ā¢ You talk about being afraid of heights.
ā¢ You talk about being afraid of dogs, spiders, or snakes.
ā¢ You talk about your fear of public speaking. Then, you give momentum to your (learned) story by talking about the presentation you messed upā¦in 2012.
Our words create our worlds. š
And they usually keep us from growing ourselves and our businesses.
So, what are you afraid of, aside from maybe falling and loud noises?
My client, Don, was reflecting with me about how transformative this fear lesson has been for him.
Donās a super smart techie.
He was studying computer languages long before the rest of us found the Internet.
His programs have been used by the Pentagon and White House; so cool! ā”
But until a few ...
He had the stories in his heart and his head.
But David couldnāt get them out on paper.
No, it wasnāt a sales presentation or media coaching.
David was an accomplished project manager and engineer who was referred to me by a mutual business acquaintance.
He had a personal communication project that was new to me.Ā Ā
Look, I had ghostwritten nearly 1,000 posts, articles, bios, speeches, editorials and messages during my 35Ā years in the news and communication industry.
But never one like this.
David needed a Father of the Bride speech for his daughter Melissaās rehearsal dinner. š
This was big; 150 people at the dinner and 500 for the wedding the next day. David knew some of the guests intimately; the others he had never met.
People would be watching.
And judging.
It could be a tough crowd.
And Davidāwhom I had never met in real lifeāadmit...
"Just show up, share some value and post consistently."Ā
Entrepreneurs and coaches who want to be seen and heardĀ mustĀ know how to show up.Ā Because showing up with valuable content brings credibility and clients.Ā
Your content is your ticket to business growth.Ā
But what does showing up as your true self (ok, the dreaded word "authentic") really mean???š
How do you...
š„Comment on an active thread in a way that's not salesy or pushy?Ā
š„Figure out what people want from you?Ā
š„Avoid embarrassing yourself in front ofĀ everyone on the Internet??Ā
You can't be seen as a credible go-to expert in your niche if you're always questioning your self-worth and value.Ā Ā
If you want more clients, you've got to share your message online with pride. The business will follow.Ā Ā
Your message = money
Publicity = profitsĀ Ā
š¢Showing up in groups, chats and podcasts means you have deep-rooted confidence and belief in yourself.
You feel worthy.
You know your message is important.Ā Ā
You're will...
Stories around the holiday season run rampant.
From family and generational tales to Biblical passages, stories bring us together as human beings.Ā
It is the words within the stories that wield true power.Ā
Words move us deeply.
We listen, watch and read with wonderment, curiosity and emotion. Well-written and well-told stories have the power to move us to laughter...and to tears.
One thing Iāve noticed in business as āLifeās Little Observerā (being a people-watcher and listening with a keen ear as a news reporter) is this...
The highest paid people in the room are exceptional storytellers.
Believe me, I have interviewed everyone from homeless people to presidents. During my 35-year career, I have seen it all!Ā
My point for everyday business pros like you is this:Ā
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