Susan Young's
Amplify Blog
Your Messaging and Lead Gen Are Still Off Because You're Missing This Key Communication Piece
The crucial prerequisite that's missing ...is YOU!You see, our communication is an “inside job.”An Empath and a Badass Walk Into a Meeting...
What happens when an empath hires a badass for coaching?
It’s not every day that deep and revealing moments happen in our businesses and lives. Often, we work to “move the needle” and “plant the seed” and all the other clichés. We wait to see if our efforts bear fruit. We grow impatient. But we grow because we want to live our life’s purpose and share our gifts with others so they can be better, stronger. We all want to discover—and live—with purpose and make meaningful contributions to the world.
[FREE DOWNLOAD: THE VISIBILITY ROADMAP TO GROW YOUR BUSINESS & MAKE A GREATER IMPACT]
When the stars align and we can answer Simon Sinek’s “Start with Why” and the “why you do what you do” makes sense deep within our souls and not our heads, we’re on the right path. It’s our calling, our purpose for being here in this moment called life.
So, here’s the truth....
10 Storytelling Takeaways from Donald Miller and StoryBrand
Chances are, you’re getting your business story—and marketing copy—all wrong. Don’t worry; you’ve got plenty of company, myself included.
Listening to a presentation by Donald Miller, author of the best-selling book “StoryBrand,” I was laughing—and cringing. The focus of Miller’s talk was clarity around how we present our offerings (products and services) to prospects.
Here are 10 gems from Miller’s keynote at the EntreLeadership Summit. The final one is a video clip (above) from my follow-up interview with Miller.
- On knowing your place: “Your brand is not the hero. Your customer is the hero.”
- On helping your customers survive: “Everything humans think about is about survival. Associate your products and services with your customer’s survival, or...
