Susan Young's
Amplify Blog

 

 

 

The Client Experience Gap

Client challenges don't typically come from poor intentions or weak talent.

Problems on projects come from inconsistent processes that leave teams guessing in high‑stakes moments.

This is the client experience gap that shows up as miscommunication:

đŸš©Different PMs delivering wildly different experiences

đŸš©Missed details that should be automatic

đŸš©Clients feel like they need to manage the team

đŸš©Rework caused by unclear handoffs

đŸš©Leaders stepping in to “save” meetings

Your clients don’t want heroics.

They want consistency.

🎯Consistency comes from communication-based systems. 

The completion of successful A/E/C projects requires strong foundations.

Not just effort.

Continue Reading...

Why Meetings Drain Organizations and People

Executives often feel trapped in meetings because the organization hasn’t built processes that allow decisions to happen without them. 

Meeting fatigue is a real thing for staff at all levels.😼

Common symptoms:

Meetings that exist only to clarify what should already be clear.

Does this sound familiar? 

âžĄïžLeaders are being asked to approve routine decisions.

âžĄïžTeams are waiting for direction instead of moving forward.

âžĄïžEndless status updates instead of real problem‑solving lead to a lack of productivty.

Meetings aren’t the issue.

Missing systems are.

Continue Reading...

The Invisible Talent Drain in A/E/C

Many A/E/C firms point to recruiting as their main challenge.

But is that truly the core issue?

Here's the real issue: Retention suffers because expectations are unclear and development is fragmented. That’s what’s draining your talent.

The signals become obvious once you look more closely:

đŸš©New hires struggle to ramp up.

đŸš©Mid‑level staff feel stuck.

đŸš©Managers spend more time correcting than coaching.

My nephew and niece, 26 and 32, both started new jobs recently in completely different fields. 

Each prefers to work independently. Both are very smart. 

Each told me they've asked for help finding project info. 

Each said their boss barked, "Find it yourself." 

More than once.

This isn't leadership or coaching. 

It isn't a culture that welcomes smart people.

This isn't about coddling younger staff; it's about coaching and knowledge transfer.

People leave jobs for clarity—a clear path, clear coaching, clear expectations—not just for higher pay.

People don’t quit hard work.

Continue Reading...

The Real Issue A/E/C Executives Are Dancing Around

Most industry leaders I speak with aren’t worried about strategy.

Instead, their main concern is execution through people.

✅They know the plan.

✅They know the numbers.

✅They know the market.

Here's the truth about what keeps them up at night:

“Can my leaders actually move the ball forward without me in the room?”

Communication gaps don’t show up as “communication problems.”

Instead, they appear as rework, missed signals, slow decision-making, and shaky client trust.

Addressing these hidden challenges is the real leadership issue in 2026. 

It's not solved by another process or framework.

It’s solved by elevating conversations within the firm.

Continue Reading...

3 Things A/E/C Leaders Must Prioritize Before the New Year

I met yesterday with a leader of a national construction trade organization to discuss hot-button issues our industry faces as we head into 2026.

We weren't discussing tech skills.

âžĄïžInstead, we were focusing on the critical need for the younger workforce to uplevel their interpersonal communication.

I imagine these takeaways will resonate with you:

  1. A/E/C's fragmented ecosystem must be improved to enhance job site safety, messaging, and knowledge transfer.
  2. Newer staff must become proficient in decision-making, problem-solving, and other critical thinking skills. Clarifying information and logical thought processes improve job site safety, project completion, and leadership development.
  3. Bi-directional knowledge in our multigenerational workforce is essential for continuous learning. Communication is not linear; rather, it is an ongoing process for all generations to embrace.

Here's the truth: Each of these points — along with cybersecurity — is a stark reminder to prioritize ...

Continue Reading...

Data Centers are Booming, But Seller-Doer Meetings Don't Need More Data

It’s no secret that data center construction is booming.

It’s mostly fueled by AI and our demand for more data, faster speeds, and more answers.

But here’s the irony I see every week in A/E/C business development.

Seller-doer interviews aren’t lost because teams lack data.

Firms lose bids because decision-makers are overwhelmed with too many numbers.

Clients already have plenty of data from proposals.

Here’s the truth: Stakeholders are deciding if they trust who is in the room.

Successful interviews aren’t driven by slide decks—they’re driven by human connection.

‱ Clear, confident storytelling

‱ Thoughtful small talk that builds rapport

‱ Being present, personable, and intuitive

‱ Reading the room and responding—not rambling

Artificial Intelligence may be transforming how projects are designed and built. 

But people still hire people.

This human side of communication is exactly why I created Top Tier Communicator.

It's where A/E/C’s emerging leaders develop essential sk...

Continue Reading...

The Best Gift to Give this Holiday Season

The best gift of communication you can offer anyone is the gift of your attention.

It's great year-round. 

đŸ”·It costs nothing and requires no shopping.

đŸ”·There’s no need for fancy wrapping.

Paying close attention requires deep listening skills—fully focusing on the speaker, listening not just to the words but also to tone, body language, and emotions.

You can’t genuinely understand someone else’s perspective if you miss a few words or sentences they are expressing to you.

Learn how to pay attention without distractions. This is priceless. 

Focus on others and block out distractions—no phones, pings, or alerts.😼

Don't try "faking someone out" by acting like you're engaged when you're mentally drifting. 

Forget the email that needs to be sent. 

Forget that the car needs gas. 

Forget about stopping at the store.

The truth is that people notice when you're "checked out." Don't kid yourself.

🎯The better way is to be more self-aware. 

Exceptional communicators catch themselves qu...

Continue Reading...

Projects Stall When Communication is Weak

Operational delays rarely come from a lack of effort.

They come from professionals who were never taught how to communicate clearly under pressure, across roles, and with accountability.

That gap shows up here.

When I’m training top tier communicators in A/E/C, one pattern is consistent:

When communication skills lag, operational risk increases.

Here’s the truth: These gaps often go unnoticed until profit margins and credibility are already impacted.

What are leaders in your firm doing to reduce these risks?

Continue Reading...

Leaning into Leadership in 2026

The best project leaders don’t bark directives or lean on authority.

They use coaching as a core leadership tool—creating clarity, not confusion. 🎯

Combining coaching and leadership improves handoffs, documentation, and multi-generational teams communication.

Imagine your PMs, supers, and estimators sparking curiousity with open-ended questions.

Engagement uncovers blind spots and helps close feedback loops.

It also bolsters morale and impacts the talent pool. 📈

Strong, empathetic leaders draw ideas out of their teams.

They avoid unnecessary directives, invite perspectives, and make people feel valued.

đŸš©AI may streamline tasks, but it can’t fix confidence and unclear communication.

To develop stronger communicators in 2026, Top Tier Communicator training is the place to begin. 

Wrap up 2025 with intention so your staff kicks off the new year ahead of the curve. Drop me a message here and we'll talk. 

Continue Reading...

Strategic Networking Grows Business

Showing up at a networking event or conference doesn't count as business development.

Choose events carefully and strategically so you attract new relationships and opportunities.

Yes, this includes making small talk 😼

Before putting something on your calendar, consider:

🎯Will your ideal clients be there?

🎯What is your intention?

🎯Who do you want to meet, and why?

🎯How will you mingle and meet new people?

🎯How will you introduce yourself?

There is an art and science to successful networking.

Do you and your teams know how to generate leads and create exciting opportunities at seemingly ordinary events?

If not, you're wasting precious time and your firm is losing money.

PS: Get your nose out of your phone!

Continue Reading...
Close

Story Magnets:
How to Talk About Your Business So Dream Clients Buy From You

A 6-week online group training for experienced entrepreneurs, coaches, therapists, and consultants

COMPLETE THIS FORM AND 
HIT THE BUTTON SO YOU CAN GET DETAILS.