Susan Young's
Amplify Blog

 

 

 

3 Soft Skills Needed to Grow Business

Soft skills can be hard to learn, especially if you're analytical and logical. These left-brain thinkers have careers in science, math, and the trades.

Many work in architecture, engineering, and construction.

A lack of communication and people skills translates into lost revenue and relationships.

This week, I was featured on Forbes.com. The article covers leadership and the three essential soft skills for business growth.

Storytelling is one of the communication tactics I talk about.

Read the Forbes.com post here for all three tips.

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How Your Teams' Communication Impacts Profits

School construction is a huge revenue source for many of my A/E/C clients.

You don't have to design and build schools to know the value of learning.💪

Taking time to develop new skills to grow your firm is a no-brainer.

Consider networking, for example.

Many of my coaching clients tell me they go to industry events without an intention or introduction.

They say they stink at small talk.

You can guess what happens next. 😮

They return to the office feeling unproductive and overwhelmed.

You could have, would have, or should have been working on a bid package. Maybe you could have finalized new sub schedules.

The networking was a bust, even though your ideal clients were there.

👉Lost revenue and opportunities hurt. 👈

I coach and teach strategic networking. 🏗️

Project managers, supervisors, estimators, and others I coach are fortunate that principals know communication directly impacts profits.

The beauty is that the same people skills apply to BD presentations. 🏆

Here's the bo...

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Subject Matter Experts have These Qualities. Do You?

To be seen as a subject matter expert, you must know how to articulate your message.

It's not tricky.

The magic isn't in a bid package.

It's not about your slide deck.

It's not about how long you've been in the A/E/C industry.

You have to feel like a subject matter expert and leader. 🎆

You have to be willing to speak up. With Confidence. Charisma. Heart. Stories.

At meetings and conferences. Podcast and media interviews. On videos. At internal gatherings.

Look, you know your "stuff."

If the communication piece is missing, you can't share your knowledge and wisdom. #Fact

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AEC Sales Presentations Need Outstanding Communication, Not Golf Balls

Business development and sales tip for A/E/C leaders: 

⛳Golf lessons don't replace communication training. 

I talked recently with Jeff Sample, a new friend and entrepreneur. We chatted about leadership and mindset.  

Sure, business deals happen on golf courses.

Jeff told me about an AEC firm paying for engineers' golf lessons.

No. No. No.

🏗️Successful Seller Doer meetings demand clear, relatable presentations peppered with storytelling. 💰💰

No golf balls or lessons necessary.

Prospects expect you to connect the dots and differentiate your firm from others. 

Architects, engineers, and construction pros don't learn this on the back 9. 👈

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Paying Attention to What's Keeping You Stuck

 

We all get stuck from time to time. 

Usually, from my experience, we get stuck in our own heads.

We get in our own way. 

In this 1 minute video, I'll show you how to break the habit so you can reach whatever goal you're wanting. 

Click to watch the video.

🧨And reach out if you want the step-by-step process so you can truly claim your power!  

 

 

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Tired of Low Productivity and Miscommunication? Do This.

Work with a sense of urgency.

High achievers do it all the time. 

What about having a sense of urgency to improve communication skills? 

Not technology tools. I'm talking about interpersonal relationships. 

There's been a flurry of posts and infographics about communication in today's workplace.

The suggestions include: 

  • Don't complain
  • Be assertive and empathetic 
  • Be a team player 

These recommendations are covered in cobwebs and dust. 

🤪Hello, 2023. 

Too many industries work with a sense of urgency around technology and equipment.

But problems arise when human communication is not a priority.  

Most employees don't know the new brain science and psychology behind our communication. 

Yes, there are legit concerns about people skills. 

First, though, we must have high levels of self-awareness. 

Internal communication and narratives have to shift. As you clear out limiting beliefs, interacting with others is much easier. 

Deep listening (not active listening) is an e...

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Showing Up Big or Shrinking Back? Read This to Figure It Out

Showing up.

Are you full-on in or farting around? 

Showing up in a big, bold way every single day may sound demanding.

It's certainly not for the mediocre. 

Leaders and entrepreneurs who show up big rarely flinch at doing the work. They have a continuous improvement plan for their professional and personal growth.

It reaps big rewards.  

Showing up big and adding value every step of the way isn't about being a blustery blowhard.

Successful leaders have humility.

They don't need to be the center of attention to have a presence.

Their simplicity and modesty are enough.   

When we commit to excellence, we can bring immeasurable value to others.

Businesses grow. People develop. Things get done with ease. 

🎯Here are 3 ways to add value to your work, clients, and life:  

1. Anticipate; don’t react. Adding value to client relationships is obsolete. You've gotta consistently add IMMENSE value. This means you study, distill, and learn. You know your client and their industry inside...

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I Just Want to Sound Like Me

 

Famous last words: I just want to sound like me.

...But no one buys, my podcast audience has 4 listeners, I feel invisible...

I got ya. 😎

The easiest way to improve your communication, grow your business, and feel more confident is with BS: Baby Steps.

The best part: You'll always stay true to yourself. Watch the quick video here.

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Listening Requires This 1 Thing

Did you know the words LISTEN and SILENT are an anagram?

The same letters in a different order.

😮You can't listen with your mouth open.😮

Shut your mouth.

Then your mind (and heart) will open.

Listen intently so you don't miss the small details.

Have deeper connections.

Beat the competition. 😎

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Why You Shouldn't Be Exhibiting at Conferences

Remember wallpaper? 

It was a "thing" back in the day. 

And people would say: "Don't blend in with the wallpaper."

🎯Translation: Stand out, get noticed, and be visible.

Don't be a wallflower. 

Blending in makes us feel invisible, ordinary, and maybe even dull.

It repels people and opportunities. It happens every day online. 

And at conferences. Most people don't seem to mind blending in at industry events.  

This week, I saw a few people I know posting pictures of themselves exhibiting at a trade expo. 

Some of the posts were from past coaching clients. 

They are REALLY good at what they do.

They know their sh*t.

They work hard and often exceed their goals. 

Why spend time in a booth when you could speak at a workshop down the hall?

To a captive audience who wants to learn from you. And maybe hire you.

Do you see yourself in an endless row of vendors trying to muster up conversations while handing out candy and magnets?  🤦♀️

Why are smart and creative leaders OK with bl...

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