Susan Young's
Amplify Blog

 

 

 

How to Be More Engaging with Easy-to-Understand Data

Communication Tip: In Business Development presentations, help prospects grasp data.

For example, use round numbers. 👌

If your engineering research shows 4.23 lumens, say "just over 4 lumens." 

Of course, you have the exact information. 

🎯Still, people appreciate simplicity so they can easily digest numbers.🎯

Round up or down as necessary so you don't confuse your prospects and audience.

Clarity is a beautiful thing. 🙌

Expending mental energy is a distraction. 

Keep their attention and break the specifics down when asked. 

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Competitors Have Solutions to Your AEC Communication Woes

Pulling together resources from different A/E/C offices and people was the theme of a CEO Roundtable I led yesterday. 

Each of the six attendees came in cold.

They didn't know who else was participating. Several are competitors.

They warmed up quickly.👏

I facilitated the free communication session for one reason.

There are pressing communication and leadership issues impacting the entire industry.

Leaders opened their hearts and minds to their peers about:

  • Mentoring staff AND getting work done
  • Attracting and retaining younger talent for the firms' future
  • Communicating effectively to build a positive culture
  • Teaching tech staff engaging ways to share processes in interviews

Each person brought a single question or challenge to pose to the group.

🎆And each one was eager to be a resource. 🎆

Creative solutions, success tips, and outside support brought fulfillment, individually and collectively.😂

Today, I celebrate these fearless architects, engineers, and construction le...

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Risky Communication in A/E/C is Costly

Do you know this social abbreviation: IYKYK.

If you know, you know. (My adulting kids recently told me the meaning.) No judgment, please. 🙄

So, here's a loaded question for construction executives and principals...

👉Do you know when each person on your team last had sales or communication training?

This is a critical piece of risk management you probably haven't considered.

Risk management isn't limited to job sites or design reworks. 👈

A/E/C firms lose market share, talent, and trust when teams can't confidently articulate their value. And their brand values.

Forget bid packages for a minute.

They need and want the storytelling and selling techniques for today's business world.

Your reputation and bottom line are on the line when you fail to see gaps in communication.

🎆People who close contracts are exceptional communicators. 🎆

So, here's a scary fact:

Some 90% of the people in my A/E/C training programs have never attended a formal program until we met. Engineers are espe...

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