Susan Young's
Amplify Blog

 

 

 

It's Curiosity that Converts Prospects

We create content.

We build funnels.

We set up systems.

We write marketing and business plans.

But do you know how to create curiosity and become known?

Curiosity is a soft skill that most people miss.

Exceptional communicators and sales pros don’t focus on stuffy scripts.

No one needs more jargon.

We crave intrigue and desire.

Gary Vaynerchuk agrees.  

When you post something that grabs (and keeps) someone's attention, you've intrigued them.

They want to know more.

You get them:

đŸ”„Thinking (not confused)

đŸ”„Feeling

đŸ”„Reacting

đŸ”„Involved

Curiosity moves conversations forward.

You planted the seed.

They look at your website or Insta profile.

Maybe they subscribe to your newsletter.

You get points if they share your post.

You create a buzz around you and your brand.

This happens when you make people curious.

It rarely happens when you ask "open-ended questions” and grovel hoping you'll close a prospect.

For f**k's sake.

I approach every conversation—sales or otherw...

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How Our Internal Stories Slow Sales

I am LOVING my amazing client who brought in more money in Q4 of 2021 than all 3 previous quarters combined! 

Yep, John Woods beat a big competitor in the employee health benefits field.

The contract was worth $61,000.

 Here's the kicker: John had his best year—during the Pandemic! (Most of my other clients have as well 😂😂)

 How did this banner year happen when John's marketing was inconsistent and paid ads didn't convert?  

 John says the results **finally** showed up
WHEN HE SHOWED UP, for himself. He made a commitment to private coaching with me. 

 And I immediately nailed John's real issue.

 It had ZILCH to do with marketing. 

 John had to clear out the blocks around his internal story and self-worth.

 John had never heard this from other coaches or consultants. 

He had to love his story --and himself--so decision-makers could appreciate his value and approach--and hire him. 

 📱 Bottom line: If you don't love your story and believe in yourself, no one else will.

 Like ...

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The 1 Trait You Need to Close More Sales

In elementary school, most of the girls I knew were told they “talk too much in class.”

Both of my sisters got those lovely comments on their report cards from time to time.

Not me.

I was a roamer.

I didn’t talk all that much; I wanted out. Out of whatever classroom I was in.

Why?

I have insatiable curiosity.

I saw myself as “life’s little observer.”

 I always sensed that something interesting was happening
somewhere else.

And I was hell-bent on finding out where it was, who was involved, how things were playing out, and even why.

My modus operandi was simple. Ask for a bathroom pass or volunteer to deliver something to the library, office, or anywhere.

And get the hell out.

I felt like Maya Angelou’s “caged bird” trapped in Mrs. Rosenthal’s 3rd-grade classroom.

Of course, the tall people in charge at Woodbrook Elementary School –and my parents—weren’t keen on this roaming thing. (Wasn't I a cutey!!?? 5th grade at Woodbrook) 

They didn’t see my exploring as a way of learn...

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