Susan Young's
Amplify Blog
Getting Prospects to Believe You
I talk A LOT about how to introduce yourself so you are seen and heard --and grow your business.
I am obsessed with my work not because people walk away with a concise introduction.
Something is hiding deep beneath the words. And it has become my mission.
It’s the real reason I do what I do. It has taken me a lifetime—59 years and torrents of tears—to understand my fixation on other people's stories.
It began when I was four years old. I didn't speak.
My parents thought I was deaf, but the doctor told them I was fine.
He said I didn't talk because I communicated in a way that didn't require words. When I was hungry, I’d bang on the refrigerator.
No words or voice were necessary.
So, what does a little girl who did not speak until age 4 do with her life?
I went to college and majored in mass communications. Go figure.
I quickly found the campus radio station, a place filled with microphones and speakers...
The #1 Issue that Keeps Slowing Your Business Growth
I want to get in front of people who can hire me; I want to grow my business!
That’s what I’ve been hearing these past few weeks on social media and from my own client calls.
Look, social media gives each of us access to the masses.
So, it’s not hard to get in front of people—even the right people who are your dream clients.
Still, there’s a challenge that most entrepreneurs and coaches don’t recognize.
It’s this: What do you SAY when you get in front of your peeps?
If you’re like most of my clients, when we first start working together, they say the same thing.
You’re not alone…
- Maria thought her problem was only having a few small clients (and struggling to make money). Then she realized she needed the confidence to talk about herself in a big, bold way.
- Chris thought he wasn’t closing enough sales. Then he realized he didn’t feel worthy enough to speak up.
- Heidi knew she...
You Guys! I Just Got Promoted!
I am busting at the seams with excitement and pride.
I am now the CEO of my 21-year-old communications company.
On Monday, I woke up as the founder of Get in Front Communications.
By 11 AM, I stopped everything and decided to give myself a long-overdue promotion to CEO.
It took years of me doing the same freakin’ thing…over and over…and expecting different results. (I know…it’s called madness.)
And as the hamster wheel began spinning on Monday, I made a decision. I DECIDED that this is not how a successful CEO operates day-to-day.
I’m getting real here so hold onto your hats.
And please, no judgment. “We teach what we need to learn,” said Jane Fonda.
You see, I’ve spent the past few months searching for the “right” Virtual Assistant.
That's fine, but not at the same time as a...
You Don't Need a Good Sales Pitch to Land Big Clients. You Just Need This.
Celebrating my INCREDIBLE client John Woods who is adding $250,000 in new business over the next 12 months (a 400% ROI) during the Pandemic while using my Story Funnel System!
And that’s only for part of his business!
John and I met when I was the keynote speaker at a Mastermind coaching program he was in.
Even though my presentation was online, John and I were able to connect quickly.
Yes, he was already enrolled in a high-level and high-priced business coaching program.
Still, something was missing around his message and mindset that kept him from reaching his true potential as an entrepreneur.
When the virus hit 18 months ago, John knew it was finally time to clean up his messaging and communication so he could speak confidently with corporate CFOs and close more clients.
...You've Got to Avoid This Word When Introducing Yourself
Hubs and I spent the end of the summer at the Jersey shore.
It's fun for us to stay at the beach instead of in San Antonio, where the August heat is incredibly unforgiving.
So, we stroll into a cute local breakfast café in Point Pleasant, New Jersey.
It's our 3rd visit to the restaurant in a week.
We’re practically "regulars." The workers recognize us.
We like them…and the fact that there are no breakfast tacos. Nope.
In Jersey, we get pork roll, egg and cheese sandwiches, and bagels with a schmear.
As we're paying the check, the woman we've seen every day behind the counter strikes up a friendly conversation.
I tell her we love the place.
I curiously ask if she's the owner.
Her response floors us.
"Oh, no, I'm just the manager," she says with downcast eyes and a slight chuckle.
Hubs and I quickly glare at one another.
At the same time, we say:...
How I Made $18,000 on Clubhouse — and How You Can, Too
$18,000 in revenue from Clubhouse, and you can, too.7 Heartfelt Lessons from Brooklyn on International Women's Day 2021
I don’t need International Women’s Day (#IWD2021) to recall one of the women who has had a profound impact on my life.
She passed away in 1994, yet to this day, I talk about and think about her. Every. Single. Day.
Her name was Nettie Freeman. My sisters and I called her "Mama." She was our maternal grandmother.
Mama was born in 1899 in Brooklyn, New York. She was married for 63 years (to the same man), had three children and nine grandchildren. She lived to see 12 of her 21 great-grandchildren. She died at the age of 95.
How would Mama, who had a high school diploma and never worked outside the home, be an inspiration for International Women’s Day?
- Mama had never been on an airplane.
- She never lived anywhere except New York, and a short time in New Jersey.
- So what could Mama have taught me about business and my career in the 31...
How the Ruthless Streets Created a Poet
On Monday night, a young man who calls himself an “unsigned artist” on Clubhouse was in a room (similar to a chat) with me and 250 others.
The topic was speaking with confidence.
The man raised his hand, asking for feedback on a poem about the ruthless streets and people he’s known all his life.
Clubhouse is an audio-only app, so everyone in the room could only hear this man’s voice.
A deep baritone enveloped with the thickness of the streets.
His avatar was a logo; we had no idea what he looked like.
We went merely by the sound of his voice, his mumbled words, his quick cadence.
It was nearly impossible to understand his words.
He raced awkwardly through his poem and asked for feedback.
He apologized for sounding “so ghetto."
One of the moderators on stage with me asked him respectfully to slow down, enunciate and recite the poem again.
He did.
The feedback came in heaps of praise and love for this young man who...
Still Unsure About Your Messaging?
I keep hearing people talking about their coaches—business, marketing, Mastermind groups, sales…on and on. “I’m working on my online presence and SEO…” and “I’ve got accountability partners in my sales coaching…” and “I’m in a high-level group with ---"
If you’ve been working with coaches either privately or in groups, I wanna let you in on a little secret.
Actually, it's not a little secret- it's a HUGE secret that will make ALL the difference when it comes to your ability to get amazing, like-minded ideal clients excited to invest with you.
The secret is: You don’t need more Instagram posts or lead gen to grow your business and live your dream life. YOU are the message and you're likely repelling prospects and it has nothing to do with your posts OR the quality...
How to Get EXACTLY What You Want
I was driving in a new area a few days ago and got lost...despite the GPS.
So I approached another human being who was walking his dog and he gave me on-point directions. "Go 2 miles; you'll pass the library and a gas station. At the light, turn left onto Broadway. There's a Walgreens on the corner. Take Broadway about half-a-mile and you'll see signs for the highway on the right. Bear right and then stay left towards Highway 10."
The various places and signs he told me to look for were super helpful in me finding my way. Being specific in our communication is critical, especially when we "talk to ourselves"...you know the internal soundtrack that's constantly looping in our heads. Our brains are wired to be specific. When we write down clear goals, our brains become laser-focused and move us towards what we want.
{COMMUNICATE WITH CONFIDENCE AND CLARITY. JOIN SUSAN'S FACEBOOK GROUP, COMMUNICATION NATION}
A key take-away from students in one of my recent online coaching programs was...
