Processes and procedures.
A/E/C firms have long been hot on operations.
What happens, though, when senior leaders teach new hires inefficient methods?
The cost of doing business like this is mind-boggling.
Productivity, morale, lost bids, and the labor shortage, to name a few.
Senior management must know how to train and onboard new hires in new ways.
Are you showing people how you scramble to prepare for a short-listed meeting the day before?
Do you confide that you don't know who will be in the room?
Does your team know when to speak and what to share?
Are they sharp and paying close attention to each other and the decision-makers?
I spoke recently at my local SMPS chapter on this topic.
The business development leaders unanimously agree:
They need (and want) to learn new communication and selling strategies, such as:
When do you feel the most confident?
When you know in your heart you've prepared and are ready.
You FEEL self-assured and skilled at what you do.
You trust yourself at a deep core level.
Forget the business adage that feelings don't belong in the office.
You have to consider how you physically feel when you think about:
With physical tightness, anxiety, or a headache, you're not ready.
You can't be confident and win bids when you don't feel secure and strong.
Architects, engineers, and construction pros win bid packages by preparing their data.
And their mindsets.
Forget the kitchen sink.
Prospects want essential and compelling data.
And a story to make the (dry) data come alive.
You prepare with your Business Development team DAYS ahead of your shortlisted interview. Maybe even a week (gasp!)
Scrambling to prepare hours before your meeting won't work well.
There's too much on the line.
And you never, ever "wing" any part of your A/E/C presentation.
Strong communicators give themselves the space and grace necessary to succeed.
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