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If you think your inbox is overflowing with junk messages and stuff you donāt care about, what if it were 100x worse?Ā
This is what reporters are trying to manage.
Every. single. day. š
Plus, their jobs are all about tight deadlines, breaking news, crabby bosses, and low pay.Ā
It's nothing new.
Before technology, reporters were drained by irrelevant faxes and phone calls. ā
Pointless pitches that aren't clearly valuable to their audiences.
Maybe you're wondering why you get crickets when emailing a 3-page self-serving story idea about your book???
You know, the one with 6 attachments, 27 links, and 14 questions. š
Reporters need to see something interesting that jumps off the screen.
So how do you grab the attention (and trust) of the media so that you land a coveted interview?
{BECOME A MEDIA MAGNET WITH FREE PUBLICITY. GET THE FREE GUIDE HERE}
When you know why your story is relevant to a reporter and their audience, there's a shift.Ā
You have toĀ know what is newsworthy....
No clue about algorithms.
No money for ads.
No problem!
You can STILL grow your business and always have warm leads when you learn the strategy I've been using for 20+ years.Ā
My clients, including Maria Swann, use this strategy. Maria now has wait lists--and higher rates! You can, too. š„
I explain it in the video above. Check it out!Ā
Are your teeth visible in your profile pictures online?Ā
This is not a trick question, it's quite important in how people perceive you.Ā And how you communicate.
I share a tip on why...or why not...you should show your teeth in pictures. Especially in professional headshots and branded pix.Ā
Click the 3-minute video above for the details.Ā
Plus...I've included something fun for you aboutĀ whyĀ body language is critical in our communication. šš
Are you smiling with your teeth showing in your pictures?Ā Comment below!
Thereās long been hype about thinking big and dreaming big.
You know the adage, shoot for the moon. If you miss, youāll hit the stars.
Thatās lovely and inspiring.
But, it doesn't work for entrepreneurs who want more visibility and clients.
Hereās why.
People don't care much about the ābigā events in our lives.
The graduations, certifications, weddings, or other "moon and stars" milestones.
Formal events tend to feel staged and predictable.
They're boring.
Same for our introductions, stories, and "About Me" pages.
If they are filled with milestones, people lose interest.
Look, prospects will get to your qualifications.
First, though, you've gotta show up real and relatable.
Like a human being who is easy to connect with.
That's why successful speakers and entrepreneurs pay close attention to ordinary (smaller) moments.
The gold in your story is the seemingly mundane smaller things in life that have deeply affected you.
Ordinary moments often morph into "extra-ordinary" ...
Humans are born with only 2 fears: the fear of falling and the fear of loud noises.
Science proves it.
Everything else youāre afraid of was learned, most likely in your childhood (0-7 years old)
And we carry these fearsāand the stories behind themāwith usā¦for years.
ā¢ You talk about being afraid of heights.
ā¢ You talk about being afraid of dogs, spiders, or snakes.
ā¢ You talk about your fear of public speaking. Then, you give momentum to your (learned) story by talking about the presentation you messed upā¦in 2012.
Our words create our worlds. š
And they usually keep us from growing ourselves and our businesses.
So, what are you afraid of, aside from maybe falling and loud noises?
My client, Don, was reflecting with me about how transformative this fear lesson has been for him.
Donās a super smart techie.
He was studying computer languages long before the rest of us found the Internet.
His programs have been used by the Pentagon and White House; so cool! ā”
But until a few ...
Celebrating my private coaching client Teri and her 3 new clients!Ā Ā
I have SO much respect for Teri because she was open to seeing things from a fresh perspective.
In our first conversation, Teri admitted she needed clients for her new consulting practice. Still she was worried about spending the money to work together.Ā Ā
You see, being a bold entrepreneur scared the crapola out of Teri. But instead of doing nothing and staying scared, she jumped in anyway.Ā Ā
And within a few weeks of getting clarity around her message and online presence, Teri āØlanded 3 new clientsāØ for her consulting business!!Ā
How did the shift happen?
Teri moved from limiting beliefs to bold when I said: Trust yourself. The Universe respects bold.Ā
I KNOW this is true because I experience it as well. It can be scary to make sizable investments in ourselves and our businesses.Ā Ā
A few months ago, I was a wreck. I was deciding whether to invest $30k in a year-long Mastermind group. Yes, you read that right...
I am LOVING my amazing client who brought in more money in Q4 of 2021 than all 3 previous quarters combined!Ā
Yep, John Woods beat a big competitor in the employee health benefits field.
The contract was worth $61,000.
Ā Here's the kicker: John had his best yearāduring the Pandemic! (Most of my other clients have as well šš)
Ā How did this banner year happen when John's marketing was inconsistent and paid ads didn't convert?Ā Ā
Ā John says the results **finally** showed upā¦WHEN HE SHOWED UP, for himself. He made a commitment to private coaching with me.Ā
Ā And I immediately nailed John's real issue.
Ā It had ZILCH to do with marketing.Ā
Ā John had to clear out the blocks around his internal story and self-worth.
Ā John had never heard this from other coaches or consultants.Ā
He had to love his story --and himself--so decision-makers could appreciate his value and approach--and hire him.Ā
Ā š¢ Bottom line: If you don't love your story and believe in yourself, no one else will.
Ā Like ...
Listen closely.
You can practically hear the clock ticking.ā²
As New Yearās Eve approaches, the world is keenly aware of hours, minutes, and seconds.
Look, I love a party, but making resolutions irks me, and here's why.
Have you resolved to quit binge-watching Netflix and volunteer as a mentor in your community? Or finally launch your podcast? Or worseā¦join the gym? (gassssp!)
Let's get real.
You donāt need a split second on Dec. 31st when the ball drops in Times Square to get on track. You have the power right now to do better.
It's not a resolution; it's a decision.š§Ø
You can simply DECIDEālike I have done for many yearsāto stop waiting for the countdown, champagne, and party hats.šš It's called stalling and giving away your power.
I used to put soooo much pressure on myself at the end of each year an...
I am busting at the seams with excitement and pride.
I am now the CEO of my 21-year-old communications company.
On Monday, I woke up as the founder of Get in Front Communications.
By 11 AM, I stopped everything and decided to give myself a long-overdue promotion to CEO.
It took years of me doing the same freakinā thingā¦over and overā¦and expecting different results. (I knowā¦itās called madness.)
And as the hamster wheel began spinning on Monday, I made a decision. I DECIDED that this is not how a successful CEO operates day-to-day.
Iām getting real here so hold onto your hats.
And please, no judgment. āWe teach what we need to learn,ā said Jane Fonda.
You see, Iāve spent the past few months searching for the ārightā Virtual Assistant.
That's fine, but not at the same time as a launch and new group program.
Again.
Itās a pattern I have flat out refus...
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