Getting buy-in from senior leadership or younger A/E/C staff isn't a one-off.

Buy-in pales in comparison to trust, loyalty, and honest relationships.

Buy-in feels like you're trying to convince someone or push them over the finish line to close a sale.😯

People who form deeper relationships and have mutual respect don't use this phrase.

They are the leaders who:

✅Brainstorm

✅Talk things through

✅Gather insights

✅Ask for differing opinions

✅Appreciate wisdom

Then they make a decision.

Critical thinkers and responsible leaders have higher-level conversations. 

They don't need others to buy into anything.

Forget buy-in.

🧨Instead, take the time to nurture relationships, listen deeply, be respectful, and be attentive.

Yes, you may get pushback. 

Differing opinions needn't be divisive; they are opportunities to learn and evolve.

If you want to improve communication and build consensus, don't consider it "buy-in." 

Instead, be strategic and welcome others' input.

"I've grown from it and want to keep going."

This is what a group coaching client, Phyllis, told me today. 

I've watched her go all in these past three months of Amplify, my online coaching program. 

It's where A/E/C pros uplevel their communication, confidence, and sales. 

Still, the way to grow and get your desired results is to be eager to learn. 

🧨Honoring commitments was also discussed in our coaching session. 

👀People showed up to Amplify in different ways. 

They participated on different levels.

So they dug into the content and enjoyed the wisdom and techniques they hadn't heard before.👏

They appreciated my no-nonsense approach to building human connections. 

Like so many in A/E/C, students wanted to:

• Become more clear and confident in business development meetings.
• Overcome limiting beliefs around public speaking and communication.
• Learn high-level brain science so that selling is conversational—without awkward, canned slide decks.
• Simplify complex data to engag
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