Susan Young's
Amplify Blog

 

 

 

The Communication Secret to Getting Buy-In From Prospects

 

Who cares?

That's the question you must ask yourself when preparing RFPs and A/E/C presentations.

The only way to develop trust and get buy-in from decision-makers is to be relevant.

To them!

I share my tried and true method in the 90-second clip above.

If you like this clip and want the skillset that brings buy-in and winning pursuits, check out our new online training, Top Tier Communicator. In just 3 days, you or the team you manage will have today's communication and confidence for an outstanding 2025! We start Nov. 12th! 

 

 

Continue Reading...

Here's the Missing Piece of Communication in Construction

 

Interpersonal communication in A/E/C is about the CONSTRUCT of your interactions with others.

And the negative self-talk that loops around your busy brain 24/7. 

We all experience it but few know how to control the mental chatter that holds us back.

I was there, and, thankfully, I'm not there anymore.

In my interview with Ron Nussbaum, host of the Construction Champions Podcast, I'll show you how to retool your mindset and confidence so that you're a Top Tier Communicator. 

I share the crucial piece in the short clip above.

And I invite you to click here and watch the 30-minute episode on YouTube. 

 

Continue Reading...

Don't Read the Slides. Read This to Win Pursuits.

Reading slides in shortlisted interviews doesn't engage prospects.

Top-tier communicators in A/E/C know how to read the room.

Reading the room means you notice peoples' facial expressions, body language, and energy.

Do people in your presentations look distracted, impatient, or confused?

You must notice what people aren't saying.

Then, you can subtly re-engage and bring prospects back to your message without missing a beat.

Successful business development teams think on their feet in a split second. 

They know how to course correct.

There is no overwhelm or anxiety.

This technique is pivotal to winning pursuits and competitive projects.

You can learn to read the room (click the link so you can learn this skill) and form deeper connections with practice.

The slides are secondary.

Continue Reading...

Crushing Sales Presentations Requires This 1 Thing

Forget the kitchen sink. 

Prospects want essential and compelling data. 

And a story to make the (dry) data come alive.

You prepare with your Business Development team DAYS ahead of your shortlisted interview. Maybe even a week (gasp!) 

Scrambling to prepare hours before your meeting won't work well. 

There's too much on the line.  

And you never, ever "wing" any part of your A/E/C presentation. 

  • You and your colleagues know who will speak and what they'll say. 
  • You have a point person who can course-correct when prospects look bored or confused. #Readtheroom
  • You value the preparation process so that you boldly show up and win trust and new projects. 

Strong communicators give themselves the space and grace necessary to succeed.

Continue Reading...

3 Soft Skills Needed to Grow Business

Soft skills can be hard to learn, especially if you're analytical and logical. These left-brain thinkers have careers in science, math, and the trades.

Many work in architecture, engineering, and construction.

A lack of communication and people skills translates into lost revenue and relationships.

This week, I was featured on Forbes.com. The article covers leadership and the three essential soft skills for business growth.

Storytelling is one of the communication tactics I talk about.

Read the Forbes.com post here for all three tips.

Continue Reading...

Showing Up Big or Shrinking Back? Read This to Figure It Out

Showing up.

Are you full-on in or farting around? 

Showing up in a big, bold way every single day may sound demanding.

It's certainly not for the mediocre. 

Leaders and entrepreneurs who show up big rarely flinch at doing the work. They have a continuous improvement plan for their professional and personal growth.

It reaps big rewards.  

Showing up big and adding value every step of the way isn't about being a blustery blowhard.

Successful leaders have humility.

They don't need to be the center of attention to have a presence.

Their simplicity and modesty are enough.   

When we commit to excellence, we can bring immeasurable value to others.

Businesses grow. People develop. Things get done with ease. 

Here are 3 ways to add value to your work, clients, and life:  

1. Anticipate; don’t react. Adding value to client relationships is obsolete. You've gotta consistently add IMMENSE value. This means you study,...

Continue Reading...
Close

Story Magnets:
How to Talk About Your Business So Dream Clients Buy From You

A 6-week online group training for experienced entrepreneurs, coaches, therapists, and consultants

COMPLETE THIS FORM AND 
HIT THE BUTTON SO YOU CAN GET DETAILS.