Susan Young's
Amplify Blog
It's Curiosity that Converts Prospects
We create content.
We build funnels.
We set up systems.
We write marketing and business plans.
But do you know how to create curiosity and become known?
Curiosity is a soft skill that most people miss.
Exceptional communicators and sales pros don’t focus on stuffy scripts.
No one needs more jargon.
We crave intrigue and desire.
Gary Vaynerchuk agrees.
When you post something that grabs (and keeps) someone's attention, you've intrigued them.
They want to know more.
You get them:
Thinking (not confused)
Feeling
Reacting
Involved
Curiosity moves conversations forward.
You planted the seed.
They look at your website or Insta profile.
Maybe they subscribe to your newsletter.
You get points if they share your post.
You create a buzz around you and your brand.
This happens when you make people curious.
It rarely happens when you ask "open-ended questions” and grovel hoping you'll close a prospect.
For f**k's sake.
I approach every conversation—sales or...
3 Easy Body Language Tips to Sharpen Your Communication
Are your teeth visible in your profile pictures online?
This is not a trick question, it's quite important in how people perceive you. And how you communicate.
I share a tip on why...or why not...you should show your teeth in pictures. Especially in professional headshots and branded pix.
Click the 3-minute video above for the details.
Plus...I've included something fun for you about why body language is critical in our communication.
Are you smiling with your teeth showing in your pictures? Comment below!
Don’t Forget to Bring Your Audience Along
I can’t count the times I’ve stared at a crisp new landing page that’s about to go live, wondering: will this convert?
Will my message land? Will the words resonate so people opt-in, reply, or join…whatever…?
Your words—and mine—only dance off the page and into the hearts of prospects when we use THEIR exact lingo.
When we talk about
- THEIR pain
- THEIR aspirations
- THEIR desires
This was glaringly obvious in one of the women entrepreneurs Facebook groups I’m in.
A member—let’s call her Lauren—wanted feedback on a landing page for her new offer. She specifically asked for comments on her 2-minute welcome video.
When I looked and read the few lines of text above the video, I had no clue what Lauren was offering.
Would the video bring clarity?
The page layout was visually appealing, but the words...
The #1 Issue that Keeps Slowing Your Business Growth
I want to get in front of people who can hire me; I want to grow my business!
That’s what I’ve been hearing these past few weeks on social media and from my own client calls.
Look, social media gives each of us access to the masses.
So, it’s not hard to get in front of people—even the right people who are your dream clients.
Still, there’s a challenge that most entrepreneurs and coaches don’t recognize.
It’s this: What do you SAY when you get in front of your peeps?
If you’re like most of my clients, when we first start working together, they say the same thing.
You’re not alone…
- Maria thought her problem was only having a few small clients (and struggling to make money). Then she realized she needed the confidence to talk about herself in a big, bold way.
- Chris thought he wasn’t closing enough sales. Then he realized he didn’t feel worthy enough to speak up.
- Heidi knew she...
You've Got to Avoid This Word When Introducing Yourself
Hubs and I spent the end of the summer at the Jersey shore.
It's fun for us to stay at the beach instead of in San Antonio, where the August heat is incredibly unforgiving.
So, we stroll into a cute local breakfast café in Point Pleasant, New Jersey.
It's our 3rd visit to the restaurant in a week.
We’re practically "regulars." The workers recognize us.
We like them…and the fact that there are no breakfast tacos. Nope.
In Jersey, we get pork roll, egg and cheese sandwiches, and bagels with a schmear.
As we're paying the check, the woman we've seen every day behind the counter strikes up a friendly conversation.
I tell her we love the place.
I curiously ask if she's the owner.
Her response floors us.
"Oh, no, I'm just the manager," she says with downcast eyes and a slight chuckle.
Hubs and I quickly glare at one another.
At the same time, we say:...
