Susan Young's
Amplify Blog

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It's Curiosity that Converts Prospects

We create content.

We build funnels.

We set up systems.

We write marketing and business plans.

But do you know how to create curiosity and become known?

Curiosity is a soft skill that most people miss.

Exceptional communicators and sales pros donā€™t focus on stuffy scripts.

No one needs more jargon.

We crave intrigue and desire.

Gary Vaynerchuk agrees.Ā Ā 

When you post something that grabs (and keeps) someone's attention, you've intrigued them.

They want to know more.

You get them:

šŸ”„Thinking (not confused)

šŸ”„Feeling

šŸ”„Reacting

šŸ”„Involved

Curiosity moves conversations forward.

You planted the seed.

They look at your website or Insta profile.

Maybe they subscribe to your newsletter.

You get points if they share your post.

You create a buzz around you and your brand.

This happens when you make people curious.

It rarely happens when you ask "open-ended questionsā€ and grovel hoping you'll close a prospect.

For f**k's sake.

I approach every conversationā€”sales or otherw...

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3 Easy Body Language Tips to Sharpen Your Communication

 

Are your teeth visible in your profile pictures online?Ā 

This is not a trick question, it's quite important in how people perceive you.Ā And how you communicate.

I share a tip on why...or why not...you should show your teeth in pictures. Especially in professional headshots and branded pix.Ā 

Click the 3-minute video above for the details.Ā 

Plus...I've included something fun for you aboutĀ whyĀ body language is critical in our communication. šŸ˜‚šŸ˜‚

Are you smiling with your teeth showing in your pictures?Ā Comment below!

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Donā€™t Forget to Bring Your Audience Along

I canā€™t count the times Iā€™ve stared at a crisp new landing page thatā€™s about to go live, wondering: will this convert?

Will my message land? Will the words resonate so people opt-in, reply, or joinā€¦whateverā€¦?

{BECOME A CLEAR + CONFIDENT COMMUNICATOR SO YOU ATTRACT DREAM CLIENTS. APPLY FOR A FREE 30-MINUTE STORY POWER SESSION HERE}

Your wordsā€”and mineā€”only dance off the page and into the hearts of prospects when we use THEIR exact lingo.

When we talk about

  • THEIR pain
  • THEIR aspirations
  • THEIR desires

This was glaringly obvious in one of the women entrepreneurs Facebook groups Iā€™m in.

A memberā€”letā€™s call her Laurenā€”wanted feedback on a landing page for her new offer. She specifically asked for comments on her 2-minute welcome video.

When I looked and read the few lines of text above the video, I had no clue what Lauren was offering.

Would the video bring clarity?

The page layout was visually appealing, but the words were confusing.

I wanted to give Lauren the benefit of th...

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The #1 Issue that Keeps Slowing Your Business Growth

I want to get in front of people who can hire me; I want to grow my business!Ā 

Thatā€™s what Iā€™ve been hearing these past few weeks on social media and from my own client calls.Ā 

Look, social media gives each of us access to the masses.

So, itā€™s not hard to get in front of peopleā€”even the right people who are your dream clients.Ā 

Still, thereā€™s a challenge that most entrepreneurs and coaches donā€™t recognize.

šŸŽ¤Itā€™s this: What do youĀ SAYĀ when you get in front of your peeps? šŸŽ¤

If youā€™re like most of my clients, when we first start working together, they say the same thing.

šŸ‘€Youā€™re not aloneā€¦

  • Maria thought her problem was only having a few small clients (and struggling to make money). Then she realized she needed the confidence to talk about herself in a big, bold way.
  • Chris thought he wasnā€™t closing enough sales. Then he realized he didnā€™t feel worthy enough to speak up.Ā 
  • Heidi knew she was doing something wrong. She got crickets when trying to engage potential clients and repor
  • ...
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You've Got to Avoid This Word When Introducing Yourself

Hubs and I spent the end of the summer at the Jersey shore.

It's fun for us to stay at the beach instead of in San Antonio, where the August heat is incredibly unforgiving.

So, we stroll into a cute local breakfast cafƩ in Point Pleasant, New Jersey.

It's our 3rd visit to the restaurant in a week.

[RELATED: FREE GUIDE: HOW TO SPEAK IN SOUND BITES SO PEOPLE WANT TO BUY FROM YOU. CLICK HERE TO ACCESS IT NOW]

Weā€™re practically "regulars." The workers recognize us. šŸ¤£

We like themā€¦and the fact that there are no breakfast tacos. Nope.

In Jersey, we get pork roll, egg and cheese sandwiches, and bagels with a schmear.

As we're paying the check, the woman we've seen every day behind the counter strikes up a friendly conversation.

I tell her we love the place.

I curiously ask if she's the owner.

Her response floors us. šŸ˜®

"Oh, no, I'm just the manager," she says with downcast eyes and a slight chuckle.

Hubs and I quickly glare at one another.

At the same time, we say: JUST??!!

I le...

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