Communication Tip: In Business Development presentations, help prospects grasp data.

For example, use round numbers. 👌

If your engineering research shows 4.23 lumens, say "just over 4 lumens." 

Of course, you have the exact information. 

🎯Still, people appreciate simplicity so they can easily digest numbers.🎯

Round up or down as necessary so you don't confuse your prospects and audience.

Clarity is a beautiful thing. 🙌

Expending mental energy is a distraction. 

Keep their attention and break the specifics down when asked. 

You don't have to ask more questions to close more A/E/C projects.

You have to ask better questions. 🎆

How you gather information during a presentation will differentiate your firm in shortlist interviews.

😮Oh, and don't forget to listen to the responses.😮

Quality questions bring quality information.

They also result in higher-level conversations and trust.

And more clients.🎯