🧨Communication NewsFlash: 

The only tool your architects and engineers need is their voice.🎯

🏗️The Best News: They are readily equipped. 

🏗️Right here and right now. 

Most just need some guidance to fine-tune their words, messages, and confidence. 😎

Your A/E/C teams are capable of learning how to use their voices to grow careers and profits. 

Help them...then, stand back!!

Browse our training programs now (online and in-person) and let's do it! 

There is a difference between following the “stay on message” rule and answering a specific and clear question posed by a prospect or client. 

🎯Know the difference and how to navigate these situations. 

They are significant factors; not just communication nuances. 

Your responses can influence, persuade, and build trust in A/E/C meetings. 

Or destroy your credibility and revenue. 😮

We see it all the time in political debates. 

Don’t allow your communication strategies to backfire. 

👉Sticking to talking points to stay on message shows you're not paying attention. 

👉It shows you're not listening and thinking on your feet. 

👉It shows a lack of creativity and critical thinking skills. 

👉It shows an agenda that others probably don't want to hear in that given moment. 

Others appreciate when we connect and communicate like human beings, not scripts, templates, or talking points. 

Sending mixed messages to prospects and clients leads to confusion.

Does your body language match your words? 😮

Here's a 30-second video example of a classic disconnect.

I coach an engineer in our Amplify program who tells the group he's got exciting things underway.

Watch what happens. 

The two most dangerous words when communicating in business and life are:

I know.

You may indeed know what the other person is saying.

Or trying to express.

Still, pay attention to how you say your "I know."

Is your tone one of arrogance or dismissal of someone else's idea?

This is about being self-aware.

And self-awareness is often a struggle in A/E/C.

You may be communicating to others subliminally that you are close-minded and closed-hearted.

A slight shift can help close a bid or form a new connection.

To be seen as a subject matter expert, you must know how to articulate your message.

It's not tricky.

The magic isn't in a bid package.

It's not about your slide deck.

It's not about how long you've been in the A/E/C industry.

You have to feel like a subject matter expert and leader. 🎆

You have to be willing to speak up. With Confidence. Charisma. Heart. Stories.

At meetings and conferences. Podcast and media interviews. On videos. At internal gatherings.

Look, you know your "stuff."

If the communication piece is missing, you can't share your knowledge and wisdom. #Fact

The best place to be in business is in someone else's head.

Don’t tell prospects everything you do. Introductions are often like that.

A verbal vomit.

Share the right things.

Tell them the right things in an order that makes sense to where they aspire to be.

Our brains need info that flows logically and seamlessly. 🙌

Your prospect wants to quickly understand in an easy and clear way what your expertise means to them.

How is your business going to help THEM?

Your introduction and message aren't about you. (Helloooo!)

Oh, people may look interested. 👀

Don't be fooled. Your process and credentials only matter when someone asks about them.

That's because people care about themselves. They want to know how you can make their life easier.

Until then, they don't give a rat’s ass about how you work your magic.

The tricky communication part is that no one tells you this! 🤦♀️

People want to be polite (most of the time).

But I know that in business, the best place you can be is in ...

Entrepreneurs are rarely short on ideas. 

And then we tell ourselves: I have no idea where to start.  😢

Let's ban the phrase, I have no idea where to start. 

It’s a familiar and comfortable narrative that has you brainwashed into believing you're stuck.

I’m calling you out on this BS because your internal story is blocking your business growth.💰 

You insist you're clueless and instead focus on external messaging like ad copy, SEO, and email automation.

Here's the thing. 

🎇Your internal messaging is more important than anything else.

Because marketing rarely works when your internal story keeps hammering that you have no idea what to do.

Our words create our worlds. 🌎

 And our communication is “an inside job” that no SEO guru can tweak. 

When you start with Step 1 and commit to cleaning up your internal story, you'll have: 

 🎯Qualified leads and decision-makers joining your list and community. 

 🎯People who love engaging and sharing your content, so you have more visibility...