Susan Young's
Amplify Blog
Be More Conversational and Build Connections with this Communication Tip
People have been asking how they can sound more conversational, not scripted on...
- Sales calls
- Podcasts (hosts and guests)
- Videos and interviews
I've interviewed more than 6,000 people during my radio and communications career.
It's Curiosity that Converts Prospects
We create content.
We build funnels.
We set up systems.
We write marketing and business plans.
But do you know how to create curiosity and become known?
Curiosity is a soft skill that most people miss.
Exceptional communicators and sales pros don’t focus on stuffy scripts.
No one needs more jargon.
We crave intrigue and desire.
Gary Vaynerchuk agrees.
When you post something that grabs (and keeps) someone's attention, you've intrigued them.
They want to know more.
You get them:
Thinking (not confused)
Feeling
Reacting
Involved
Curiosity moves conversations forward.
You planted the seed.
They look at your website or Insta profile.
Maybe they subscribe to your newsletter.
You get points if they share your post.
You create a buzz around you and your brand.
This happens when you make people curious.
It rarely happens when you ask "open-ended questions” and grovel hoping you'll close a prospect.
For f**k's sake.
I approach every conversation—sales or...
Stories Are Your Marketing Strategy
The highest-paid people in the room are exceptional storytellers.
That’s because stories connect us emotionally as human beings.
And people who know how to capture the essence of a good story become marketing machines.
No weirdo sales pitches or presentations.
No chasing.
No worrying about the economy.
Or having that hard talk with your partner or kids that the holidays will be lame cause money is tight.
When you skillfully use stories in business, there are no weirdo sales pitches. Instead, you have easy, friendly, and heartfelt conversations that convert.
You’re gold.
You have sustainable business growth with new clients who are exciting to work with.
Look, storytelling isn’t a fad that’s going out of style anytime soon.
There IS a place for it in business.
I remember being told for years that emotions don’t belong in the workplace.
That ship has sailed.
And that’s where stories come in.
So how...
How to Stop Wasting Time on Sales Calls — and Still Make 6 Figures
No one-off sales or discovery calls. No weird scripts or pitches. No “pick your brain” peeps who won't hire you anyway.
I’ve had these calls before too. You know, first, you meditate, rock out to a favorite song to get energized (Bruce Springsteen’s Thunder Road for me), recite mantras…blah blah blah.
What if instead of talking with one prospect at a time, you could speak to 20 prospects…or 200?
And they're all warm leads coming to YOU at one time. #Stopthechase
Sweet, right?
This is the business and marketing strategy of successful (paid) speakers.
- It’s what I learned in 2000 when I started my PR company and joined the National Speakers Association.
- It’s what I’ve been teaching to entrepreneurs, coaches, and business leaders for years.
- It's the business of speaking.
- It's a sales funnel before I knew what a sales funnel was.
Here’s how it works.
When...
You Don't Need a Good Sales Pitch to Land Big Clients. You Just Need This.
Celebrating my INCREDIBLE client John Woods who is adding $250,000 in new business over the next 12 months (a 400% ROI) during the Pandemic while using my Story Funnel System!
And that’s only for part of his business!
John and I met when I was the keynote speaker at a Mastermind coaching program he was in.
Even though my presentation was online, John and I were able to connect quickly.
Yes, he was already enrolled in a high-level and high-priced business coaching program.
Still, something was missing around his message and mindset that kept him from reaching his true potential as an entrepreneur.
When the virus hit 18 months ago, John knew it was finally time to clean up his messaging and communication so he could speak confidently with corporate CFOs and close more clients.
...How Clients Use My Story Strategies to Shine in Media Interviews — and Sales Calls
My coaching client, attorney and DEI advocate Diana Patton, beautifully used the ‘bridge and guide’ technique I teach for messaging and introductions.
She seized the opportunity to self-promote during a recent morning TV interview.
The original topic for Diana’s segment was health and wellness.
So, how was Diana able to blend and weave in her angle about the advocacy and diversity work she does?
It’s all about paying deep attention in media interviews...and sales conversations.
I teach you how to listen closely and think on your feet so that you know precisely where and how to weave in your sound bites, control your message, and self-promote with confidence.
Conversations will flow naturally and easily while you stay on point.
And if you want to talk strategy around your story and how to share it with dream clients, apply now for a free Story Power Session.
