Susan Young's
Amplify Blog
It's Curiosity that Converts Prospects
We create content.
We build funnels.
We set up systems.
We write marketing and business plans.
But do you know how to create curiosity and become known?
Curiosity is a soft skill that most people miss.
Exceptional communicators and sales pros don’t focus on stuffy scripts.
No one needs more jargon.
We crave intrigue and desire.
Gary Vaynerchuk agrees.
When you post something that grabs (and keeps) someone's attention, you've intrigued them.
They want to know more.
You get them:
Thinking (not confused)
Feeling
Reacting
Involved
Curiosity moves conversations forward.
You planted the seed.
They look at your website or Insta profile.
Maybe they subscribe to your newsletter.
You get points if they share your post.
You create a buzz around you and your brand.
This happens when you make people curious.
It rarely happens when you ask "open-ended questions” and grovel hoping you'll close a prospect.
For f**k's sake.
I approach every conversation—sales or...
My Client Was Full of It, and You Probably Are, Too
Humans are born with only 2 fears: the fear of falling and the fear of loud noises.
Science proves it.
Everything else you’re afraid of was learned, most likely in your childhood (0-7 years old)
And we carry these fears—and the stories behind them—with us…for years.
• You talk about being afraid of heights.
• You talk about being afraid of dogs, spiders, or snakes.
• You talk about your fear of public speaking. Then, you give momentum to your (learned) story by talking about the presentation you messed up…in 2012.
Our words create our worlds.
And they usually keep us from growing ourselves and our businesses.
So, what are you afraid of, aside from maybe falling and loud noises?
My client, Don, was reflecting with me about how transformative this fear lesson has been for him.
Don’s a super smart techie.
He was studying computer languages long before the rest of us found the Internet.
His programs have been used by the Pentagon and...
Don’t Forget to Bring Your Audience Along
I can’t count the times I’ve stared at a crisp new landing page that’s about to go live, wondering: will this convert?
Will my message land? Will the words resonate so people opt-in, reply, or join…whatever…?
Your words—and mine—only dance off the page and into the hearts of prospects when we use THEIR exact lingo.
When we talk about
- THEIR pain
- THEIR aspirations
- THEIR desires
This was glaringly obvious in one of the women entrepreneurs Facebook groups I’m in.
A member—let’s call her Lauren—wanted feedback on a landing page for her new offer. She specifically asked for comments on her 2-minute welcome video.
When I looked and read the few lines of text above the video, I had no clue what Lauren was offering.
Would the video bring clarity?
The page layout was visually appealing, but the words...
The 1 Trait You Need to Close More Sales
In elementary school, most of the girls I knew were told they “talk too much in class.”
Both of my sisters got those lovely comments on their report cards from time to time.
Not me.
I was a roamer.
I didn’t talk all that much; I wanted out. Out of whatever classroom I was in.
Why?
I have insatiable curiosity.
I saw myself as “life’s little observer.”
I always sensed that something interesting was happening…somewhere else.
And I was hell-bent on finding out where it was, who was involved, how things were playing out, and even why.
My modus operandi was simple. Ask for a bathroom pass or volunteer to deliver something to the library, office, or anywhere.
And get the hell out.
I felt like Maya Angelou’s “caged bird” trapped in Mrs. Rosenthal’s 3rd-grade classroom.
Of course, the tall people in charge at Woodbrook Elementary School –and my parents—weren’t keen on this roaming thing. (Wasn't I a...
