Susan Young's
Amplify Blog

 

 

 

The Communication Secret to Getting Buy-In From Prospects

 

Who cares?

That's the question you must ask yourself when preparing RFPs and A/E/C presentations.

The only way to develop trust and get buy-in from decision-makers is to be relevant.

To them!

I share my tried and true method in the 90-second clip above.

If you like this clip and want the skillset that brings buy-in and winning pursuits, check out our new online training, Top Tier Communicator. In just 3 days, you or the team you manage will have today's communication and confidence for an outstanding 2025! We start Nov. 12th! 

 

 

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Becoming More Approachable and Confident at A/E/C Meetings

You don't have to say anything at shortlisted interviews and networking events.

Others pick up on your body language and subconsciously decide if you are approachable.

Your nonverbal communication says it all. 

Humans are "people-watchers." 

Research has long shown that we observe more than we listen. 

Prospects and clients make snap decisions in under five seconds about whether to engage with you. 

This underscores the importance of your nonverbal cues.

How do you move and behave?

What is your face "saying" about your confidence and mood?

Are your gestures (even if you're standing alone in a luncheon) inviting and welcoming?

Yes, architecture, engineering, and construction firms hire me to teach staff how to confidently and clearly speak and deliver presentations. 

It's easy to get your words tangled. I get it.

Still, impactful communicators reach beyond their words so they win pursuits. 

They recognize that nonverbal skills are...

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How to Overcome Self-Doubt When You Don't Have All the Answers

 

If you''ve been in a shortlisted interview and don't have the answer to a question, don't beat yourself up. 

Watch the 1-minute video above and quit the negative self-talk so you can truly shine!

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Successful AEC Pursuits are Like TV Legend Phil Donahue

The pioneer of daytime TV talk shows, Phil Donahue, passed away yesterday. 

His syndicated show ended in 1996, after 26 years on-the-air.

There are many skills AEC business development marketers can learn from this legendary communicator. 

Donahue knew how to listen for the minutiae that others miss.

Attention to detail is crucial in our industry as you communicate an understanding of client needs and provide custom solutions.

Is there room to improve your teams' interview prep and presentations?

How do we develop a natural curiosity and understand people?

Learn how to ask quality questions and be more engaging.

How can we allow others to share their opinions while subtly driving conversations?

You've got to think on your feet and know how and when to pivot.

Another lesson from Donahue is how to invite differing opinions in a polite and welcoming way.

You foster open communication and encourage diverse perspectives.

Being open-minded and open-hearted...

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Do You Know Enough About the Prospects You're Pursuing?

The phone call was from a 215-Philly area code.

Assuming it was my cousin, Marc, I picked up the phone.

To my surprise, the caller was a woman who knew my first name. 

She asked to speak with the director of technology for my firm.

As an entrepreneur for 24 years, my firm has an agile team of freelancers and part-timers. 

Interestingly, the technology department is my husband. 

He's an IT project manager working in the next room in our home.

The key takeaway from this encounter is the importance of thorough research before shortlisted interviews and networking events.

Look online for insights about people you'll be interacting with so you know their values, projects, and interests.

You'll gain valuable information and have more meaningful and memorable conversations. 

This level of preparation not only establishes trust and respect. It also fosters genuine connections with decision-makers. 

Know your audience ahead of time. 

...
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Can't Get Out of Your Own Way? Watch this Video Clip So You Get Unstuck

 

So many people are oblivious to the negative self-talk loop playing in their heads every day. 

I was there most of my life. 

And I'm not there anymore. 

A/E/C coaching clients admit they beat themselves up with imposter syndrome.

Many feel unprepared for last-minute meetings.

Others are self-conscious about not having "all the answers."

Have you convinced yourself you lack the personality and confidence to step into leadership?

Does this resonate with you? 

The best news is that negative self-talk is not a permanent condition!

Self-awareness and trusting yourself bring empowerment and new energy. 

In this 2-minute video clip from the archives (2010!!), I shed light on how to transform with positive self-talk.  

Ready to get out of your own way and head? 

Click above to see the clip.

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A Pursuit Management Tip to Improve Your Decision-Making and Profits

Life, liberty, and pursuit management.

OK, so the US founding fathers said the pursuit of happiness.

For A/E/C purposes, the go/no-go phase of RFIs and proposals is critical to growth and competition. 

It's important to involve project managers and other key individuals in decision-making.

Have you considered inviting quieter staff who may or may not be client-facing? 

Their insights may have significant go/no-go consequences that improve productivity and profits.

The differentiator is within team communication and selecting the best bid opportunities.

Pursuit management must include the pursuit of the right people from your team. 

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Real A/E/C Leaders Aren't Chasing Buy-In

Getting buy-in from senior leadership or younger A/E/C staff isn't a one-off.

Buy-in pales in comparison to trust, loyalty, and honest relationships.

Buy-in feels like you're trying to convince someone or push them over the finish line to close a sale.

People who form deeper relationships and have mutual respect don't use this phrase.

They are the leaders who:

Brainstorm

Talk things through

Gather insights

Ask for differing opinions

Appreciate wisdom

Then they make a decision.

Critical thinkers and responsible leaders have higher-level conversations. 

They don't need others to buy into anything.

Forget buy-in.

Instead, take the time to nurture relationships, listen deeply, be respectful, and be attentive.

Yes, you may get pushback. 

Differing opinions needn't be divisive; they are opportunities to learn and evolve.

If you want to improve communication and build consensus, don't consider it "buy-in." 

Instead, be strategic and welcome others' input....

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Are You Making this Huge Communication Mistake?

 

Sending mixed messages to prospects and clients leads to confusion.

Does your body language match your words?

Here's a 30-second video example of a classic disconnect.

I coach an engineer in our Amplify program who tells the group he's got exciting things underway.

Watch what happens. 

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Elevate C-Suite Communication with These 4 Quick Questions

Hats off to A/E/C execs who admit there are weak spots in how top leaders communicate.

It's easy to look at younger staff and generational differences.

The C-suite litmus test for effective leadership is to assess your peers and colleagues. 

The upper echelons of your org chart are no different than the rank and file.

You know, the person who shows 20 pictures of his kids in a meeting.

Or the executive who misses subtle clues that others aren't paying attention.

Maybe your highly proficient peers are talking over decision-makers in meetings.

Think about top managers, directors, principals, and yourself. 

Do you know today's strategies around building trust, consensus, and influence?

They must have new tools for conflict resolution and concise agendas in meetings.

Can you share a mesmerizing story? 

Are you overdue for a communications refresher and new skills?

Why?

Why not?

Why not this?

Why not now?

Professional development...

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