Who cares?
That's the question you must ask yourself when preparing RFPs and A/E/C presentations.
The only way to develop trust and get buy-in from decision-makers is to be relevant.
To them!
I share my tried and true method in the 90-second clip above.
If you like this clip and want the skillset that brings buy-in and winning pursuits, check out our new online training, Top Tier Communicator. In just 3 days, you or the team you manage will have today's communication and confidence for an outstanding 2025! We start Nov. 12th!
There's a rampant fear of public speaking in A/E/C.
Here's the real cold hard truth about this.
You say you're afraid or nervous about speaking up.
But, it's not the talking part that brings anxiety.
The underlying issue is you don't trust yourself.
You say you don't feel confident even though you know the material inside and out.
It's about facing your truth about the deeper issue of self-doubt and trust.
I see it every day with coaching clients and in my group programs.
A/E/C pros who are willing to commit to becoming better communicators quickly lose their fear of public speaking.
They actually enjoy engaging with others (and generating business.)
It's an inside job.
Transform your negative self-talk first to gain confidence and begin to trust yourself at a deep core level.
Your self-inflicted fear of public speaking will subside.
Then, you'll grow connections, opportunities, and profits.
If you''ve been in a shortlisted interview and don't have the answer to a question, don't beat yourself up.
Watch the 1-minute video above and quit the negative self-talk so you can truly shine!
Communication tip for Architects, Engineers, and Construction Professionals:
When pursuing new business, pursue curiosity at every turn of the project lifecycle.
Curiosity helps beat competitors as it:
Engages people
Develops deep listening
Guides you to ask better questions (gather the proper intel)
Improves critical thinking skills
and much more.
Curiosity is a business growth strategy and leadership trait that people can learn.
Successful A/E/C project managers use it to win shortlisted interviews.
Reach out to discover how this powerful communications and marketing tool transforms your competitive advantage.
Stories connect us as human beings.
A/E/C leaders know the value of relationships and connections that build business.
Why do so few of you use the power of storytelling in business development presentations?
Most people are uncertain about what story to share and how to make it relevant to prospects.
The key is in this 40-second clip (above) from a podcast interview with Evan Troxel, NCARB.
Pulling together resources from different A/E/C offices and people was the theme of a CEO Roundtable I led yesterday.
Each of the six attendees came in cold.
They didn't know who else was participating. Several are competitors.
They warmed up quickly.
I facilitated the free communication session for one reason.
There are pressing communication and leadership issues impacting the entire industry.
Leaders opened their hearts and minds to their peers about:
Each person brought a single question or challenge to pose to the group.
And each one was eager to be a resource.
Creative solutions, success tips, and outside support brought fulfillment, individually and collectively.
Today, I celebrate these fearless architects,...
You don't have to ask more questions to close more A/E/C projects.
You have to ask better questions.
How you gather information during a presentation will differentiate your firm in shortlist interviews.
Oh, and don't forget to listen to the responses.
Quality questions bring quality information.
They also result in higher-level conversations and trust.
And more clients.
Forget the kitchen sink.
Prospects want essential and compelling data.
And a story to make the (dry) data come alive.
You prepare with your Business Development team DAYS ahead of your shortlisted interview. Maybe even a week (gasp!)
Scrambling to prepare hours before your meeting won't work well.
There's too much on the line.
And you never, ever "wing" any part of your A/E/C presentation.
Strong communicators give themselves the space and grace necessary to succeed.
Soft skills can be hard to learn, especially if you're analytical and logical. These left-brain thinkers have careers in science, math, and the trades.
Many work in architecture, engineering, and construction.
A lack of communication and people skills translates into lost revenue and relationships.
This week, I was featured on Forbes.com. The article covers leadership and the three essential soft skills for business growth.
Storytelling is one of the communication tactics I talk about.
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