Susan Young's
Amplify Blog

 

 

 

Transform Ineffective Communicators Into Money Magnets

Have your well-educated staff painted themselves into a confidence corner?

👉CEOs and other leaders, please take note: personalities can be reinvented so that your team feels confident in the community, sharing their expertise and helping win bids.

No more excuses from younger staff about being shy and reserved!

Equip emerging leaders with today's repeatable skills to attract opportunities and help build revenue.

💰Ineffective communication costs A/E/C firms millions of dollars a year in lost bids and profits.

Our online Top Tier Communicator Training shows industry newcomers how to overcome imposter syndrome, growing their confidence, careers, and impact.

🎯Graduates of Top Tier Communicator get instant results with a blend of brain science and business development "we've never heard before." 🎯

New classes are available monthly throughout 2025. Enroll with this link today! 

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The Costly Unneccesary Risk A/E/C Keeps Taking

Trust and nurturing relationships are mission critical in business and life. 

The best wisdom and career advice I've ever heard is in this short video clip.🤩

And it applies to the A/E/C industry and your firm.

Take a look.⬆️⬆️⬆️

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The Best Skill Top A/E/C Firms Use to Win Bigger Projects

Imagine a world where shortlisted interviews didn't open with rah-rah team slides and your firm's values.🎆

It does exist, my friends.

Here's how leading-edge marketers land new clients:

🧨They embrace curiosity and resist complacency.

The foundation of business development is hunger.

It's knowing how to whet a prospect's appetite and skillfully keep their attention.

*️⃣Is your team dropping seeds that pique interest and spark creative conversations?

*️⃣Your dream clients are starving for fresh approaches and delicious interactions.🍽️

Profitable firms with empowering staff sprinkle curiosity into everything they do.

Forget complacency and develop this one communication skill that grows people and profits. 📈

Let's do it!

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Do You Know Enough About the Prospects You're Pursuing?

The phone call was from a 215-Philly area code.

Assuming it was my cousin, Marc, I picked up the phone. 📳

To my surprise, the caller was a woman who knew my first name. 

She asked to speak with the director of technology for my firm.🙃

As an entrepreneur for 24 years, my firm has an agile team of freelancers and part-timers. 

Interestingly, the technology department is my husband. 

He's an IT project manager working in the next room in our home. 🏠

The key takeaway from this encounter is the importance of thorough research before shortlisted interviews and networking events.

🎯Look online for insights about people you'll be interacting with so you know their values, projects, and interests. 🎯

You'll gain valuable information and have more meaningful and memorable conversations. 

This level of preparation not only establishes trust and respect. It also fosters genuine connections with decision-makers. 

🎆Know your audience ahead of time. 

This is how competitive A/E/C firms win ...

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The Human Factor in A/E/C Communication is Timeless

It’s just a fad. 

That’s what people and business analysts said 20 years ago when social media started to take off. 

None of us has a crystal ball around how we’ll interact, connect, and communicate in the next 20 years. 

That’s why it’s so freakin’ important NOT to leave behind the timeless forms of human-to-human communication:

-Being curious 


-Giving others the gift of your attention 


-Asking meaningful questions and genuinely listening 


-Using stories to connect emotionally with people 


-Developing charisma so others feel comfortable around you

It’s impossible to replace these five qualities with technology. They certainly aren’t fads💯

It is 🔷absolutely possible 🔷 to learn these skills and live a more fulfilling life—at work and home. 

💥Reach out if you want to finetune your communication, leadership, and business relationships. 

A/E/C teams that want to help grow firms and their careers need this now more than ever. 

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How Many Questions Do You Ask in Shortlisted Meetings?

You don't have to ask more questions to close more A/E/C projects.

You have to ask better questions. 🎆

How you gather information during a presentation will differentiate your firm in shortlist interviews.

😮Oh, and don't forget to listen to the responses.😮

Quality questions bring quality information.

They also result in higher-level conversations and trust.

And more clients.🎯

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A/E/C Wins Bid Packages with This 1 Quality

When do you feel the most confident?

When you know in your heart you've prepared and are ready. 

You FEEL self-assured and skilled at what you do.

You trust yourself at a deep core level. 

Forget the business adage that feelings don't belong in the office.

You have to consider how you physically feel when you think about:

With physical tightness, anxiety, or a headache, you're not ready. 

You can't be confident and win bids when you don't feel secure and strong. 

Architects, engineers, and construction pros win bid packages by preparing their data.

And their mindsets.

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Crushing Sales Presentations Requires This 1 Thing

Forget the kitchen sink. 

Prospects want essential and compelling data. 

And a story to make the (dry) data come alive.

You prepare with your Business Development team DAYS ahead of your shortlisted interview. Maybe even a week (gasp!) 

Scrambling to prepare hours before your meeting won't work well. 😵💫

There's too much on the line.  

And you never, ever "wing" any part of your A/E/C presentation. 

  • You and your colleagues know who will speak and what they'll say. 
  • You have a point person who can course-correct when prospects look bored or confused. #Readtheroom
  • You value the preparation process so that you boldly show up and win trust and new projects. 

Strong communicators give themselves the space and grace necessary to succeed.💪

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3 Soft Skills Needed to Grow Business

Soft skills can be hard to learn, especially if you're analytical and logical. These left-brain thinkers have careers in science, math, and the trades.

Many work in architecture, engineering, and construction.

A lack of communication and people skills translates into lost revenue and relationships.

This week, I was featured on Forbes.com. The article covers leadership and the three essential soft skills for business growth.

Storytelling is one of the communication tactics I talk about.

Read the Forbes.com post here for all three tips.

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